We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Ice Cream Packaging design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original ice cream packaging works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Daity Galaxy Ice Cream Packaging. Interview questions prepared by Frank Scott.
MK : The packaging is related to the ice cream product. According to the manufacturer's sales goal of producing this product, which were children, creating a dreamy and distinctive world for children was created in the mind of the designer.
MK : The main focus in the design of this project was to create a fantasy and effective space that children usually dream about. All the efforts of the designer to create a space have been to establish a sensory connection with children.
MK : Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.
MK : This has been a 6-month project for the designer. From idea generation to research and final implementation of the project.
MK : This was a custom project from Zarrin Ghazal Co. (ice cream manufacturer) in Iran. Their request was to create a suitable idea to communicate better with the children's world.
MK : This is a custom project and after the completion of the project, all the legal rights of the work belong to Zarrin Ghazal Company.
MK : My interest in the children's world and the activeness of my "inner child" was one of the most important factors that tempted me to do this project.
MK : The target customers of the design were children. Creating a children's fantasy space that can only be seen in their dreams.
MK : Among all the ice cream packaging designs, although the product itself has a childish excitement, the luxurious and special design is more noticeable. The place for such a fantasy and colorful space was very empty in this context. Perhaps this is the most important distinction.
MK : Daity is one of the brands of Zarrin Ghazal Company. Keeping the previous name, we tried to create a different world and used the name of the galaxy along with the name of Daity.
MK : Pencil and watercolor were the tools used. We felt that maybe watercolor would give a better feeling to this issue.
MK : The most unique aspect of the design is the use of numerous colors in the design. Colors are the point of contact between the emotions of a design and the visual vision of the audience and convey the mood of the design better.
MK : To design this project, we did a lot of research on children's behavior and emotions and examined their drawings. In fact, it was done with the cooperation of children.
MK : Yes. Children have been the most important part of this issue. Analyzing and examining children's drawings, examining their games and periods, group games, all have had a great impact on the role-playing of this project.
MK : Connecting with children and working in their world was one of the most important challenges and what a beautiful world it is to be with them.
MK : I decided to trust the children's feelings and evaluate my design based on their feelings, and if successful, I could share this experience with other designers.
MK : To be patient, to be happy, to see and think differently, to stay away from some intellectual barriers that prevent mental creativity, were all the things that I learned in this project while working with children.
