We had the distinct pleasure to interview award winning designer Mohsen Koofiani about their original and creative Dessert Drink Packaging design work. Mohsen Koofiani is an award-winning communication designer, that makes our world a better place with their original dessert drink packaging works.
Mohsen Koofiani ("MK") answered Design Interview ("DI") questions about their award-winning work Daity Galaxy Dessert Drink Packaging. Interview questions prepared by Frank Scott.
MK : The packaging is related to the beverage dessert product. According to the manufacturer's sales goal of producing this product, which was children, creating a dreamy and distinct world for children in the form of different drinks was created in the designer's mind.
MK : The main focus in the design of this project was to create a fantasy and effective space that can communicate effectively with children. All the efforts of the designer to create the space have been to establish a sensory connection between drinks and children.
MK : Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.
MK : This has been a 6-month project for the designer. From idea generation to research and final implementation of the project.
MK : This was a custom project from Zarin Ghazal Company (an ice cream manufacturer) for a beverage dessert product in Iran. Their request was to create a suitable idea to communicate better with the children's world.
MK : No, this is a custom project and after the completion of the project, all the legal rights of the work belong to Zarrin Ghazal Company.
MK : My interest in the children's world and the activeness of my "inner child" was one of the most important factors that tempted me to do this project.
MK : The target customers of the design were children. Creating a children's fantasy atmosphere that can only be seen in their dreams and game world. Creating a happy and colorful atmosphere.
MK : In this design, we tried to convey excitement to the audience from the illustration and colors along with the characteristic taste (fruits) in the packaging. Not using large and sharp images of fruits is a feature of this design. Because we tried to implement it with illustration.
MK : Daity is one of the brands of Zarrin Ghazal Company. Keeping the previous name, we tried to create a different world and used the name of the galaxy along with the name of Daity.
MK : Pencil and watercolor were the tools used. We felt that maybe watercolor would give a better feeling to this issue.
MK : The most unique aspect of the design is the use of numerous colors in the design. Colors are the point of contact between the emotions of a design and the visual vision of the audience and convey the mood of the design better.
MK : To design this project, we did a lot of research on children's behavior and emotions and examined their drawings. In fact, it was done with the cooperation of children.
MK : Yes. Children have been the most important part of this issue. Analyzing and examining children's drawings, examining their games and periods, group games, all have had a great impact on the role-playing of this project.
MK : Connecting with children and working in their world was one of the most important challenges and what a beautiful world it is to be with them.
MK : I decided to trust the children's feelings and evaluate my design based on their feelings, and if successful, I could share this experience with other designers.
MK : To be patient, to be happy, to see and think differently, to stay away from some intellectual barriers that prevent mental creativity, were all the things that I learned in this project while working with children.
