We had the distinct pleasure to interview award winning designer SUN JIAN about their original and creative Snacks Packaging design work. SUN JIAN is an award-winning communication designer, that makes our world a better place with their original snacks packaging works.
SUN JIAN ("SJ") answered Design Interview ("DI") questions about their award-winning work Korea 195 Grapefruit Biscuit Snacks Packaging. Interview questions prepared by Frank Scott.
SJ : The design of this grapefruit biscuit. The main idea is environmental protection, as packaging is now excessive. Therefore, I wanted to promote the understanding and awareness of packaging through the concept of environmental protection, and also, the whole inspiration is through a traditional Korean culture. The design concept was extracted from the traditional Korean culture.
SJ : I am more interested in the future development of design. The direction is in the combination of futurism and realism to produce a new futurism, this is one of my ideas.
SJ : This is a product that we are working hard to promote to all consumers. To get more recognition is our priority at this stage after the award.
SJ : In thinking about it, it will take a lot of time in. And the execution of the design, we have a very short time, it doesn't take too long, we can have the initial design done in about three days.
SJ : This particular concept of design is to help give the product a new cultural identity and inspiration, a form of artistic expression inspired by tradition, to better integrate the consumer with traditional culture and to better spread and pass on this beautiful heritage. Cultural heritage.
SJ : At the moment, this brand is just starting to do, and then it is also in the promotion stage of the market, if there are more people willing to work for this work. If more people want to get the right to use the product, it is possible. I am able to negotiate with people to jointly promote this product in a better way.
SJ : At an early stage, I felt that designers should have their own social responsibility. Nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs.
SJ : Well. Well, at an early stage, I think designers should have their own social responsibility, but nowadays, design is not pursuing social responsibility, but only the form of design, as long as the market needs, everyone is over-considering the packaging or design needs, then I think we should pay more attention to the social environment, and environmental protection.
SJ : The target group of this product. The target group is suitable for all ages, because there are no additives and the biscuits are naturally formed through fermentation.
SJ : I worked in one of the biggest advertising agencies in Japan. I used to work in one of the biggest advertising agencies in Japan, and I think what I feel very strongly about is the promotion and popularization of the concept of environmental protection, so it has a great influence on my later creation and later design.
SJ : The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
SJ : The packaging of many biscuits is more about the flavour and the colour of the biscuit, and it is more about the colour and the flavour that attracts the consumer. And culture.
SJ : The name of the product is easy to understand and mainly reflects the characteristics of the product and the brand.
SJ : The whole design was done by hand from design to prototype, using 3D software, graphic software and manual production to complete the design.
SJ : The most unique aspect, when we choose this environmentally friendly material, we have to consider not only its environmental protection, but also its practicality, and then consider its wear resistance, and then easy to clean such a material.
SJ : The grinding and cutting technique with foil stamping, and the chart of this environmentally friendly concept, make up this whole. design and. The production of such a process, that in the process, the technical requirements of this is to be more refined
SJ : The entire Korean premium market was studied with in-depth understanding, and then and the study of the market ah. As well as a study of the traditional culture of Korean yuzu, and then through a number of academic journals.
SJ : There are not many choices of materials, because environmentally friendly materials can be used as packaging. Secondly, it is very difficult to handle the edges as a die-cut.
SJ : I think the first thing I want to say is that through this international competition, the design competition can help the brand to be more known and recognized by people, and also to make the product recognized by the industry.
