We had the distinct pleasure to interview award winning designer SUN JIAN about their original and creative Packaging design work. SUN JIAN is an award-winning communication designer, that makes our world a better place with their original packaging works.
SUN JIAN ("SJ") answered Design Interview ("DI") questions about their award-winning work Korea Grapefruit Tea Packaging. Interview questions prepared by Frank Scott.
SJ : The main principle of this design lies in the fashionable present and the traditional elements of Korea.
SJ : I am concerned about the future development of design and the environmental protection and the final expression of the design concept of such a production.
SJ : In the future, we will probably invest more in the design and development of this fast drug.
SJ : I spend some time researching the market, the site and the quality of the product before I design it, digging into the culture and then designing the packaging.
SJ : Through the understanding of Korean traditional culture, the design of Korean clothing is linked to the design of the outer packaging to create a new design experience.
SJ : The design is still in communication and not yet available then there is no collaboration yet
SJ : My grandmother was a teacher when I was very young and she taught me how to write and draw from an early age.
SJ : I remember the first time I went to a shopping mall to buy a drink when I was young and I felt very strongly about it because in shopping malls people ignored the design of the packaging at that time and only cared about the product, so I think there should be better and more trusting packaging to attract people.
SJ : The childish drink is suitable for people of all ages because it also contains adult vitamin C, which brings health to people.
SJ : Many packaging designs are more concerned with the aesthetics of the product and the pigmentation of the product itself, and my design is more about giving it a culture that gives it some tradition.
SJ : A brand is clearly more about being memorable so childish drinks are a very visual representation of the product's identity.
SJ : I think the most important thing is the idea.
SJ : I think it might have something to do with my upbringing and my experiences.
SJ : I do all my own design
SJ : Because the whole package is designed for aluminium cans, there are some printing difficulties that may need to be considered in relation to the printing characteristics of this material.
SJ : From the level of research, the main focus is on the combination of traditional culture and modern design, how to link traditional culture with modern design and art and life through the intangible heritage heritage of such a way to combine the ancient methods with the current methods, so that the research can better inherit the history and culture and promote the development of innovative modern design.
SJ : Many times there is a disconnect between the designer and production and post-production process because I have long been in close contact with the design and production factories, so you will have a good communication before the product is launched to minimise the problems that exist.
SJ : I have achieved excellent results in many international competitions at Fishnet, and every time I design a piece I hope it will be recognized by the industry.
SJ : Each project is a brand new process in which you will encounter many problems that are fine to solve these problems are a learning process when you have more challenges you will have some experience will better help yourself to improve.
