Sakakini Fragrance Packaging by Amr Ibrahim Mousa

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DI: What is the main principle, idea and inspiration behind your design?

AIM : Sakakini Palace (Qasr Al Sakakini ) is a late 19th century palace owned by Gabriel Habib Sakakini Pasha. The building is located on the square of the same name in Cairo, Egypt. The building is covered with floral and vegetal decorations of the Italian Rococo type, over 300 statues are placed inside and outside the residence.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

AIM : The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

DI: What are your future plans for this award winning design?

AIM : The manufacturing. It is a challenge, of course, but the dome will be handcrafted by the skillful men of Khan el-Khalili in Cairo, saving their dying industry and making each piece unique for its owner.

DI: How long did it take you to design this particular concept?

AIM : Started: Jan 2022 / Design Completed: Feb 2022 / Location: Milan, Italy

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

AIM : The project is a national project for Egypt to save its forgotten architectural treasures, like the Sakakini palace, as it is a way of raising funds for the abandoned palace to start a restoration project on it so the country can save this architectural masterpiece, by selling this luxurious fragrance to the wealthy of Egypt and the world who would love not only to visit the palace but also wants the palace to visit them in their homes.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

AIM : Still to be determined.

DI: What made you design this particular type of work?

AIM : To promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

DI: Who is the target customer for his design?

AIM : Someone with an interest in heritage and with an appreciative taste in design.

DI: What sets this design apart from other similar or resembling concepts?

AIM : It solves a national problem.

DI: How did you come up with the name for this design? What does it mean?

AIM : Same name as the historical palace.

DI: Which design tools did you use when you were working on this project?

AIM : Design softwares.

DI: What is the most unique aspect of your design?

AIM : The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way.

DI: What is the role of technology in this particular design?

AIM : Glass bottle with a metal dome on top, small replica from the Sakakini Palace, gold blasted or silver blasted.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

AIM : Academic research, branding, and product design as ways of saving heritage.

DI: What are some of the challenges you faced during the design/realization of your concept?

AIM : Manufacturing is a challenge.

DI: How did you decide to submit your design to an international design competition?

AIM : Knowing the value it creates. and how it can inspire designers everywhere.

DI: What did you learn or how did you improve yourself during the designing of this work?

AIM : Reading and seeing.

DI: Any other things you would like to cover that have not been covered in these questions?

AIM : No, Thank you.