We had the distinct pleasure to interview award winning designer Amr Ibrahim Mousa about their original and creative Branding design work. Amr Ibrahim Mousa is an award-winning communication designer, that makes our world a better place with their original branding works.
Amr Ibrahim Mousa ("AIM") answered Design Interview ("DI") questions about their award-winning work Villa Sorra Branding. Interview questions prepared by Frank Scott.
AIM : The logo refers to the historical, architectural, and landscape characteristics of the Villa. The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
AIM : Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
AIM : Help in branding architectural sites like Villa Sorra.
AIM : The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
AIM : It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
AIM : To help the Villa function as a food academy.
AIM : People of Emilia-Romagna.
AIM : After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage. Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
AIM : Name of the Villa.
AIM : Design softwares.
AIM : The Logo.
AIM : Design softwares.
AIM : After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage. Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
AIM : The longest part was finding the perfect illustration to represent each department in the Villa.
AIM : Knowing the value it creates. and how it can inspire designers everywhere.
AIM : Reading and seeing.
AIM : No, Thank you.
