by

---

DI: What is the main principle, idea and inspiration behind your design?

: The idea was to create different insects using elements from their environment and food they eat. I spent some time researching dirty homes and environments in order to identify each insect's characteristics. This gave enabled me to create the right tone of voice for each piece.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: Each insect had to look as real as possible. I wanted the viewer too cringe when looking at them.

DI: What are your future plans for this award winning design?

: The agency who commissioned me (TBWA Africa) will be entering the work to a few other awards in the advertising world.

DI: How long did it take you to design this particular concept?

: About 2 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I was briefed by the Agency/client.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: This design was for a client of TBWA Africa

DI: What made you design this particular type of work?

: The brief.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: I was directed by the creative director of TBWA Africa. Afterwards my work was given to their designers to apply the pieces to the different mediums.

DI: Who is the target customer for his design?

: Home owners.

DI: What sets this design apart from other similar or resembling concepts?

: I think it has a lot to do with the hand made approach. Instead of just creating the work on the computer, I started building sculptures by hand and afterwards I retouched them digitally. This always gives work a very unique quality.

DI: How did you come up with the name for this design? What does it mean?

: It was supplied by the Client/ Agency

DI: Which design tools did you use when you were working on this project?

: My hands, Canon 5D, Photoshop

DI: What is the most unique aspect of your design?

: I'd say the hand made quality.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: TBWA Africa

DI: What is the role of technology in this particular design?

: Too refine the final pieces.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: As mentioned, I did a lot of research into each insect's habitat and what allows them to create their habitat.

DI: What are some of the challenges you faced during the design/realization of your concept?

: The biggest challenge was to make the insects look real or alive.

DI: How did you decide to submit your design to an international design competition?

: I felt really good about the quality of the final product.

DI: What did you learn or how did you improve yourself during the designing of this work?

: Its the same thing as always, keep working until you find the solution. Every project has that one little thing you need to find that helps everything make sense.

DI: Any other things you would like to cover that have not been covered in these questions?

: Because I used garbage and rotten food to create the sculptures, I learned that vanilla essence helps with the smell. haha!