Wu gift packaging by 7654321 Studio

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DI: What is the main principle, idea and inspiration behind your design?

7S : Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

7S : The Chinese ritual culture is harmoniously reflected in the works.

DI: How long did it take you to design this particular concept?

7S : One month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

7S : I decide to pursuit an inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

7S : My design being produced and used by another company.

DI: What made you design this particular type of work?

7S : It is excellent customer demand, so I have room to play.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

7S : Design in all fields.

DI: Who is the target customer for his design?

7S : High-end people who are interested in tea.

DI: What sets this design apart from other similar or resembling concepts?

7S : The unique meaning of the word "WU", the use of brass coins and tassels, and the fusion of several elements with boxes and products.

DI: How did you come up with the name for this design? What does it mean?

7S : "Wu" word comes from "Wei Wu Zhi Zu” word which first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.

DI: What is the most unique aspect of your design?

7S : Use the square hole in the middle of the ancient coin to make "口" word side, up, down, left, right share a "口" word side, from the right down to read is "Wei Wu Zhi Zu", from the top to the right to read is "Wu Wei Zhi Zu".

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

7S : My team and I like to study packaging box design and material technology everyday, and combine our design with suitable box shape and material technology to show what the product should look like and temperament.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

7S : Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.

DI: What are some of the challenges you faced during the design/realization of your concept?

7S : The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.

DI: How did you decide to submit your design to an international design competition?

7S : On the one hand is self-confidence in the work, on the other hand is to spread traditional Chinese culture.

DI: What did you learn or how did you improve yourself during the designing of this work?

7S : Communication with packaging production plants is more professional.