Occasional Motto Visual Identity by Zhenqi Ji

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DI: What are your future plans for this award winning design?

ZJ : I've been working with the company for on-going products' packaging design, therefore it will be a long-term collaboration.

DI: How long did it take you to design this particular concept?

ZJ : Approximately 3 weeks.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

ZJ : Yes, Occasional Motto is being used already by the company.

DI: What made you design this particular type of work?

ZJ : I know the founder of the company very well personally, and we've worked on multiple projects before. So, when he mentioned that he was about to founding a stationery studio and asked me to design a brand identity for him, I accept the offer with no hesitation.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

ZJ : Nod Young from the A Black Cover Design

DI: Who is the target customer for his design?

ZJ : College students and people who works in art-related professions.

DI: What sets this design apart from other similar or resembling concepts?

ZJ : The unity of the design throughout the arrangement of the texts and illustration, and the refarain use of decorative design languages, Occasional Motto's brand identity shows a distinct and unique appearance among similar products.

DI: How did you come up with the name for this design? What does it mean?

ZJ : Occasional Motto is the company's name.

DI: Which design tools did you use when you were working on this project?

ZJ : Adobe Illustrator and photoshop.

DI: What is the most unique aspect of your design?

ZJ : The unity of the design throughout the arrangement of the texts and illustration, and the refrain use of decorative design languages, Occasional Motto's brand identity shows a distinct and unique appearance among similar products.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

ZJ : No I worked on the design on my own.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

ZJ : Yes and no. I did research a lot before starting the project, mostly on other stationery products, which is a vital part of the brand design process, the competing-products research. But I will not say my design is influenced by the data or the research, the research is just a supplementary tool, but not necessarily a decisive approach.

DI: What are some of the challenges you faced during the design/realization of your concept?

ZJ : The design process of the Occasional Motto was very smooth. Because I know the funder of the company personally very well and had worked for him on multiple design projects before so I kind of know his personal tastes and fondness.

DI: How did you decide to submit your design to an international design competition?

ZJ : I just want to see how experienced professionals view my works as designer.

DI: What did you learn or how did you improve yourself during the designing of this work?

ZJ : Communicating with my clients and see what they like and what they don't of the work.