We had the distinct pleasure to interview award winning designer Blend Design about their original and creative Exhibition Visuals design work. Blend Design is an award-winning communication designer, that makes our world a better place with their original exhibition visuals works.
Blend Design ("BD") answered Design Interview ("DI") questions about their award-winning work Children Picture Books from China Exhibition Visuals. Interview questions prepared by Frank Scott.
BD : Before the design of this project, the environment and platform must be considered. Frankfurt Book Fair is the largest publishing industry exhibition in the world. It has become an influential cultural platform in the world, a grand event in the world book industry, and also known as the "world cultural wind vane"! The Confucius Institute headquarters held the China children's picture book exhibition at the world's largest book exhibition to promote China's excellent children's books and picture books to go further to the world. Visually, it needs to balance the cognition of international audiences and the uniqueness of regional culture, embody the children's theme of the exhibition, and fully integrate culture, art, children and design.
BD : The core visual style is based on the oriental ink wash, respects the theme of illustrator's picture book creation.It maintains the same style in the design and display, and the added design elements are more attractive and communicable in the landing display, so that more audiences can understand the Chinese style children's picture book.
BD : The award is the recognition of the design work, let more people understand our design, Chinese design.
BD : It took about 45 days to communicate with the client about the planning theme and the builder about the details of the space.
BD : The determination of visual design style is to find a reasonable fit with the overall planning theme scheme of customers, and the application expansion design needs more professional display of designers.
BD : This project is commissioned by the client. The copyright belongs to the client. We authorize it to display the work.
BD : The project has children's interest and contains profound culture, so that the world's wider children can understand Chinese culture.
BD : The direction and some details of the design were suggested by my studio partner, which further strengthened the design style of this project.
BD : He is a partner of our studio, and our clients are basically the same, but according to the nature of the project, the needs of the clients, he is good at itemized responsibility . He faces more Chinese customers.
BD : Mainly because of the theme and display environment, combined with the designer's analysis behind the illustration. It is international and maintains the national regional culture.
BD : The name of the project is chosen by the client. I have read more about the content behind "China", "children" and "pickture book " in the name. My understanding should be to reflect the Chinese children's longing for beautiful things and future life.
BD : General design software (Photoshop, Indesign) plus painting tools (brush, Chinese paint, rice paper)
BD : Combining rice paper and watercolor to try different blooming effects. The first is to add design elements and unify the style of illustration, and the second is to experience the ink painting skills of Chinese painting.
BD : I work together with the studio partner, who is also a professional designer. We have a division of labor for the project, and there will be a communication to sort out the design direction before each new project is launched. There is also illustrator Liang Peilong, whose ink painting style inspired us a lot.
BD : Technology does not play a decisive role in creativity, but it helps to design better performance.
BD : Generally, data analysis is not taken into account, and occasionally individual projects consult certain associated data.
BD : It was not easy to determine the direction. At that time, it took some time to persuade customers to adopt the direction of ink and wash. In addition, it was to communicate with the builder remotely and coordinate the details of the exhibition.
BD : Works that you think are satisfactory hope to be submitted to international design competitions for a higher level of professional recognition.
BD : The deep excavation of regional culture, the combination of design with excellent national culture, makes the work more vivid, and the design plays a greater social significance, so that the regional culture can be spread and exchanged.
BD : The design industry is an industry that finds itself, finds its own process and develops its vision.
