We had the distinct pleasure to interview award winning designer Kenarköse Creative about their original and creative Logo and Brand Identity design work. Kenarköse Creative is an award-winning communication designer, that makes our world a better place with their original logo and brand identity works.
Kenarköse Creative ("KC") answered Design Interview ("DI") questions about their award-winning work Tualcom Logo and Brand Identity. Interview questions prepared by Frank Scott.
KC : The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies, which TUALCOM operates in. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
KC : In this project, the main objective was to reflect the company values into a powerful logomark and branding. If you can refer the letters of the name of the company and the field at the same time, the logo functions well. In addition to that, simple and strong graphic language makes it a good design. Also, extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective.
KC : When we got this job, we had a deadline of 2 to 3 weeks. Actually, as you see it affected us very well
KC : We are commissioned but the client didn’t limit us or give ideas. But they were hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers and not being separated from opponents. In order to balance out the powerful change in the logo, we preserve the previous color combination and replaced it with a better-calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
KC : We were commissioned by TUALCOM to design this logo and branding.
KC : Tualcom operates in the fields of communication and RF Technologies in the Defense Industry. So the target customer is Defense Industry.
KC : Our design is successful because what generates the logomark and the branding is its reference to the field the company operates in and the letters of the company’s name. It has a context that makes it unique and powerful.
KC : Starting the project, extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field.
KC : The main challenge of the re-branding is to convince the customer to a radical shift. Generally companies are hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. That was the biggest challenge.
KC : As a team, we knew that it was a powerful rebranding. Also even if you tried hard, inspiration doesn’t always come in a way like this. So we didn’t want to miss this chance.
KC : If it is a good design, no one sets against that:)
