We had the distinct pleasure to interview award winning designer Victoria Ax about their original and creative Candy Package design work. Victoria Ax is an award-winning communication designer, that makes our world a better place with their original candy package works.
Victoria Ax ("VA") answered Design Interview ("DI") questions about their award-winning work Tongue-Bongue Candy Package. Interview questions prepared by Frank Scott.
VA : The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
VA : The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
VA : Try to put it for sale.
VA : 2 months.
VA : The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
VA : I can say that everyone, people love candies.
VA : People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
VA : I have used Adobe Illustrator.
VA : The tongue-cover which closes through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
VA : Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
VA : I have understood that no need to be scary trying weird things, especially in package design.
