We had the distinct pleasure to interview award winning designer Rafael de Araujo about their original and creative Opening Title design work. Rafael de Araujo is an award-winning communication designer, that makes our world a better place with their original opening title works.
Rafael de Araujo ("RDA") answered Design Interview ("DI") questions about their award-winning work Pop Up Magazine Opening Title. Interview questions prepared by Frank Scott.
RDA : During the whole process, we wanted to keep a constant flow, because the design was done thinking for the animation, so organic elements, morphing/transforming shapes was our idea and inspiration. The game GRIS and the artist Alexis Beauclair was one of our references.
RDA : I wanted to focus on the consistency during the animation and the storytelling, even if it's an abstract story. When you see the concept of ''escape'', the theme from the show, the animated elements as the door, the circle escaping from the pattern, city, nature, starts to make sense.
RDA : Produce more personal pieces and use this award for bigger opportunities.
RDA : around 2 months
RDA : The project was commissioned, but I had freedom enough to develop the design and to do something with my style.
RDA : Yes, the design was for Pop Up Magazine show.
RDA : The kind of show, and the chance to design, animate, and direct something with my style.
RDA : Annie Jen was the client Art director, we built the script together and she was approving and giving me feedback.
RDA : Primary for people who attended the show.
RDA : It's a contemplative piece to watch and it's intriguing at the same time. A design piece for animation requires more than technical skills, you have to create an atmosphere for your storytelling, balancing and combining music, design, and animation.
RDA : It's an opening for the show, (with the same name), was not my creation.
RDA : It was all digital, using Photoshop and After Effects.
RDA : It's a simple piece but also complex. Colors were limited, shapes are repeated, but the piece is constantly changing in a morphing flow. All the process was done thinking in animation.
RDA : I didn't collaborate with other artists to produce the piece.
RDA : Since everything was done digitally, the role of technology was huge.
RDA : I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
RDA : The main challenge was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense.
RDA : We all put our love in this piece and I saw great potential for competitions, the project has a strong concept and is very joyful to watch. Design, color, shapes, animation, music.. all were very carefully selected to make this piece unique.
RDA : Create a piece from scratch, participating in all the steps, and direct, made me a better professional.
RDA : I hope this piece can inspire other talented people, to create more awesome art to us.
