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DI: What is the main principle, idea and inspiration behind your design?

: We're inspired by the owners' previous life in New York and their liking in loft style design

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: We want to ensure the apartment has its own unique character and cosy enough to welcome the owner home everyday. We've to keep a balance on delivering something with a cool style but not too bold

DI: What are your future plans for this award winning design?

: We'll explore other opportunities to reuse some of the good elements we used in this design yet keep exploring new ideas to deliver more unique design

DI: How long did it take you to design this particular concept?

: One month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: This is made based on a request a client made and it's all expanded from a conceptual idea

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Not planning to sell the design as it marks an important milestone for us winning the A'Design awards

DI: What made you design this particular type of work?

: It's all based on a clients request

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Yes certainly it's a team work

DI: Who is the target customer for his design?

: The end user i.e. The homeowner

DI: What sets this design apart from other similar or resembling concepts?

: Organic and sustainable design infusing smart home systems and functional minimalism by sleek storage

DI: How did you come up with the name for this design? What does it mean?

: Bright, tidy and professional

DI: Which design tools did you use when you were working on this project?

: Autocad, 3D Max, Sketchup and Photoshop

DI: What is the most unique aspect of your design?

: Organic design fusion with smart technology

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Without the support of the construction team, the outcome is never going to be the same

DI: What is the role of technology in this particular design?

: Technology supports everything in this house from lighting control to audio system, it marks a remarkable results in whole

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: The latest technology of smart home systems and the variety of supported home appliances

DI: What are some of the challenges you faced during the design/realization of your concept?

: Looking for materials that can deliver the concept yet within a reasonable budget

DI: How did you decide to submit your design to an international design competition?

: Having received good comments from various sources, it boosts our confidence to submit the work for a leading international design award competition

DI: What did you learn or how did you improve yourself during the designing of this work?

: It's always important to understand the client's need and then get the research done at the right path in order to deliver something that's to the brief

DI: Any other things you would like to cover that have not been covered in these questions?

: It's all good