DI: What is the main principle, idea and inspiration behind your design?
: Main idea is to express the feeling of exotic fruits, plants and Thai summer through abstract illustrations without drawing realistic stereotypical objects.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: Series of abstract illustrations and graphic elements in bold bright color palette, hand-written logo and lettering for postcards.
DI: How long did it take you to design this particular concept?
: About a month.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: This design was commissioned.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: The design is being used by company, who is my client.
DI: Who is the target customer for his design?
: Female, age 16-50, who are interested in exotic Thai cosmetics.
DI: What sets this design apart from other similar or resembling concepts?
: Bright individual style in combination with lettering, abstract illustration and color pallet, specially developed for the project.
DI: How did you come up with the name for this design? What does it mean?
: The client already made the name. It consists of words 'Bliss' and 'Thai', and together they read as 'shine' in Russian.
DI: Which design tools did you use when you were working on this project?
: Calligraphy: brush-pen. Photoshop and Illustrator.
DI: What is the most unique aspect of your design?
: Lettering, abstract illustrations, color pallet.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
: Self-conducted desk study.
DI: What are some of the challenges you faced during the design/realization of your concept?
: During the realization of the project, it was difficult to find a manufacturer of packaging, that meets quality requirements.
DI: How did you decide to submit your design to an international design competition?
: Got an invitation e-mail.