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DI: What is the main principle, idea and inspiration behind your design?

: To have a smart and nice tool for sharing moment of joy between joung kids and adults

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I wanted the learning tower to fold easily

DI: What are your future plans for this award winning design?

: To be distributed in Europe

DI: How long did it take you to design this particular concept?

: more than 3 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I decided myself to create this particular yet smart tool

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: I produce this work myself and sell by my company, ettomio

DI: What made you design this particular type of work?

: I understood this is a tool that modern families are looking for

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: No. My work was influenced by the handicraftsman I work with

DI: Who is the target customer for his design?

: Modern families with kids of 1-4yo

DI: What sets this design apart from other similar or resembling concepts?

: It is foldable in a easy way

DI: How did you come up with the name for this design? What does it mean?

: It is the way my older son called it first

DI: Which design tools did you use when you were working on this project?

: Most of all...Pencil

DI: What is the most unique aspect of your design?

: The smart and easy mechanism that allows to collapse all the structure

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Yes, I worked with the handicraftsman

DI: What is the role of technology in this particular design?

: not that important

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Yes, I did some qualitative market research

DI: What are some of the challenges you faced during the design/realization of your concept?

: Of course to find the right collapsable mechanism

DI: How did you decide to submit your design to an international design competition?

: Once I saw it, it was so nice, neat and smart.. That I thought it was worth it

DI: What did you learn or how did you improve yourself during the designing of this work?

: I was very impressed by the talent of the handicraftsman and his crew