We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: ● Biodiversity, life and its dynamism, the coexistence, and exchange of energies that feed each other and generate value ● Collective well-being of multiple and sustainable impacts ● Interrelatedness of the actors of a conscious market chain looking to preserve biodiversity through an alternative way of life ● Preservation. Long-term perspective ● Balance and friendliness In sum, the tree of life in Mexican traditions as a symbol of abundance, harmony, and diversity inspired the essence of the project.
: The project focused on developing a differentiation strategy for Biodiverse Friendly in six Production Systems in Mexico: Coffee, cacao, honey, silvopasture, forestry, and eco-tourism. We aimed at creating a visually appealing system was developed applicable in rural and traditional contexts as well as in the premium markets to characterize products and services with biodiversity-friendly practices.
: Promote the project among institutions and NGOs to continue the work of diffusion and appropriation of the project by national producers and consumers.
: September 2017-October 2018. Currently: 1st stage launching
: Commissioned by the General Office of Corridors and Biological Resources, Mexico, part of the National Commission for the Knowledge and Use of Biodiversity, Mexico with the support of the Global Environment Facility (GEF), and the World Bank, as the executive agency, we developed a strategy that addressed a multi-target audience while positioning the value for the Biodiverse Friendly attribute as a movement.
: This strategy is to be lead by the National Commission for the Knowledge and Use of Biodiversity in collaboration with other promoting institutions.
: We love meaningful and impactful challenges on a large scale.
: The team made a great research job but it was completely an in-house design.
: This strategy addresses a multi-target audience: -Different level of producers from 6 different systems -Distribution channel -Different level of consumers -Institutions (private, public, academic)
: This project aims to become a movement. Part of the design is a very visually engaging texture, it is not a logo, nor a stamp certification. It's an appealing brand identity to be applied to the different products and services from a legend/slogan to a visual texture.
: Provided by the client
: Co-creation and Common sense
: A visually appealing system was developed applicable in rural and traditional contexts as well as in the premium markets
: Bitácora Social, an anthropology research consultancy, experts on communications in rural contexts, experts on biodiverse friendly, local communities with biodiverse friendly practices
: Only graphic design tools
: ● To differentiate the Biodiverse Friendly attribute in products and services within the growing market of eco-friendly products ● To define the characteristics and values of the attribute ● To generate a solution for products and services that was also functional for the six systems of production and to the actors involved in the system ● To develop a system applicable in rural and traditional contexts as well as in the premium market ● To include various institutions with a broad variety of needs and perspectives, in different stages of development ● To distinguish Biodiverse Friendly from a stamp or certification among the many that currently exist
: We feel it is relevant for the strategic design industry as an example of a complex project with a vernacular, multi-target strategy.
: We had a deeper comprehension of rural Mexico, we became more sensitive to different contexts, and be empathic to what is relevant for every stakeholder.
