Cooked Tree Meat Skewers Logo and Brand by chuanyu zhang

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DI: What is the main principle, idea and inspiration behind your design?

CZ : Health and business nature, how to express through graphics

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

CZ : Healthy string

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

CZ : Commission design

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

CZ : Used by the client

DI: Who is the target customer for his design?

CZ : a restaurant

DI: What sets this design apart from other similar or resembling concepts?

CZ : Visual language

DI: How did you come up with the name for this design? What does it mean?

CZ : Health is a key word, and big trees symbolize the source of life. Pursue health at the source

DI: What is the most unique aspect of your design?

CZ : Concise visual and complex visual contrast

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

CZ : In the industry where the brand is located, the inertia of consumers is not clean and unsafe. Therefore, we hope to tell consumers through design that it is clean and healthy.

DI: What are some of the challenges you faced during the design/realization of your concept?

CZ : Proportional relationship of visual contrast

DI: How did you decide to submit your design to an international design competition?

CZ : Recognize the professional authority of the competition

DI: What did you learn or how did you improve yourself during the designing of this work?

CZ : Consider the true value of the brand from the perspective of the consumer