We had the distinct pleasure to interview award winning designer Franco Pupillo about their original and creative Stand design work. Franco Pupillo is an award-winning creative designer, that makes our world a better place with their original stand works.
Franco Pupillo ("FP") answered Design Interview ("DI") questions about their award-winning work Cromia Mipel Milano Stand. Interview questions prepared by Frank Scott.
FP : The main idea, the inspiration comes from the shape of an iconic CROMIA bag.
FP : The goal was to give the company a new and more appropriate identity, to communicate its value.
FP : The strength of this project is its versatility, each edition is renewed with the prints that characterize the large side walls and this should last a long time.
FP : It took almost two months to do the project, including research for materials and feasibility.
FP : When I approached the project I didn't know what I would do, and the client trusted. I followed my feelings and brought some proposals, but the one that convinced everyone was the one that was then realized.
FP : My ideal client is the one who needs a global and continuous collaboration to give identity and development to the company.
FP : The unusual, representative form and the concept of a store that shows customers how the collections will be presented at the point of sale.
FP : The feature that makes it truly unique is its versatility, the curtains of the side walls are renewed with new prints at each edition. Without changing the structure, the stand always looks new.
FP : I was lucky enough to collaborate with the designer who designs the bags, Roberto Giannini and with FLASA, the bodybuilder who produced the stand. We have been collaborating for many years and have given me qualified support to carry out the project perfectly.
FP : I received an email from A'Design Award in which two of my projects were reported to me, so I decided to participate and both were rewarded.
FP : I learned to trust my intuitions, when they arrive you have to listen to them. This is a golden rule that makes the difference.
FP : I had the satisfaction of creating a project that gave concrete results in terms of style and sales.
