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DI: What is the main principle, idea and inspiration behind your design?

: The main idea, the inspiration comes from the shape of an iconic CROMIA bag.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: The goal was to give the company a new and more appropriate identity, to communicate its value.

DI: What are your future plans for this award winning design?

: The strength of this project is its versatility, each edition is renewed with the prints that characterize the large side walls and this should last a long time.

DI: How long did it take you to design this particular concept?

: It took almost two months to do the project, including research for materials and feasibility.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: When I approached the project I didn't know what I would do, and the client trusted. I followed my feelings and brought some proposals, but the one that convinced everyone was the one that was then realized.

DI: Who is the target customer for his design?

: My ideal client is the one who needs a global and continuous collaboration to give identity and development to the company.

DI: What sets this design apart from other similar or resembling concepts?

: The unusual, representative form and the concept of a store that shows customers how the collections will be presented at the point of sale.

DI: What is the most unique aspect of your design?

: The feature that makes it truly unique is its versatility, the curtains of the side walls are renewed with new prints at each edition. Without changing the structure, the stand always looks new.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: I was lucky enough to collaborate with the designer who designs the bags, Roberto Giannini and with FLASA, the bodybuilder who produced the stand. We have been collaborating for many years and have given me qualified support to carry out the project perfectly.

DI: How did you decide to submit your design to an international design competition?

: I received an email from A'Design Award in which two of my projects were reported to me, so I decided to participate and both were rewarded.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I learned to trust my intuitions, when they arrive you have to listen to them. This is a golden rule that makes the difference.

DI: Any other things you would like to cover that have not been covered in these questions?

: I had the satisfaction of creating a project that gave concrete results in terms of style and sales.