We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: I wanted a luxurious, tactile multi-layered piece of packaging, with a timeless feel for both the pack and the branding. My inspiration was the process of making the chocolate and the city in Italy it originated from
: The main focus was to capture the different textures of the product from the smooth outer then to the crumbly centre. I wanted the brand to look sophisticated and well established, yet have a contemporary feel.
: I hope to develop the range with my client and I know there are plans to have some retail outlets in the UK and Italy.
: In total, 2 weeks for concepts.
: DeAngelis commissioned Kre8ive Partners and myself as Creative Director.
: The design is being used by DeAngelis Italian Chocolate.
: Packaging has and will always be my passion. There is something extra special to me to be able to pick it up, rotate it study it. I love packaging that ticks all the boxes for all of your emotions.
: The only influence, if you can call it an influence, is that I wanted to use the Winter Paper/fabric for the outer case to the pack. The luxurious tactile feel of the paper compliments the simplistic, but iconic brand of DeAngelis.
: The target customer is the discerning chocolate connoisseur.
: The packaging is very unique. It’s simplicity echo’s the manufacturing method of the product, less is more!
: DeAngelis is the surname of the managing director of the company. ‘DeAngelis’ means ‘from the Angels.’
: Pencil and paper is always the first way I start to look at a design concept. I am a traditional designer from the drawing board so drawing scamps are very important to the design journey for me. To visualise the designs I used Adobe Illustrator, Photoshop and 3D Dimensions.
: The unique aspect is it’s chic simplicity of the brand complimented with the luxurious fabric tactile material.
: I worked with a company called GWD Ltd., who is a hand-made, rigid box, construction company.
: The role of technology in this design was in the visualisation of the final look of the design concepts and to help master the hand drawn brand icon and identity.
: The design is not influenced by data or analytical research but I certainly research the tradition of the hand-made Modena chocolate process.
: The challenges I faced was how to mix the different tactile materials together with the powerful results.
: I wanted to see if the DeAngelis brand and packaging was worthy of the very prestigious A’Design Awards.
: I learnt that I love to create packaging with a real sense of purpose, I love to use different materials to add an additional dimension to my packaging.
: No I think all the questions were very thorough and informative.
