We had the distinct pleasure to interview award winning designer Miko Lim about their original and creative Corporate Identity design work. Miko Lim is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Miko Lim ("ML") answered Design Interview ("DI") questions about their award-winning work SK Joaillerie Corporate Identity. Interview questions prepared by Frank Scott.
ML : The Love Power, Romantic & Precious.
ML : Main focus on can be some difference with others jewelry shop. Especially can use the logo to be a pendant.
ML : Malacca is a small town in Malaysia, the exposure and knowledge of original artwork creativity was not well known among the locals especially logo design. I hope by winning this award able to increase the awareness of what original artwork creativity is and the locals will learn to start appreciate it. Besides, I also hope that this award would be an inspiration for other designers to never give up in original artwork creativity as this path is never easy. Lastly, I believe that by winning this award will boost my confidence to start up a classic romantic jewelry boutique.
ML : There is this customer found my company in Google search and linked him to Miko Creative Facebook page. He called up one day and I was told he loved my designs and wanted me to design a logo for his jewelry business. It was a brainstorm design as the customer did not give much info on what he wants except two words, SK Joaillerie which was also his business name. I then noticed that Joaillerie is a French word, and to me Italy is a romance country. Therefore, romantic concept is the idea that I looking into for his logo design.
ML : The design was an artwork to be sold to my customer, however, he agreed to let me have it back after knowing that I was nominated for this competition. And of course a new logo design will be replaced for him in exchange. Trademark for this design has been applied and I do not have the intention to sell it at the moment.
ML : Fantasy. The passion and desire can overcome all difficulties.
ML : Couples and Females.
ML : There is already a jewelry company called SK, so I do not want to use the same name for my design and is very common for jewelry shop to use Swan as their design concept and everyone knows Swan represent romance. I want to be different, instead of using Swan, I used French Angelfish which also represent romance.
ML : SK, Spark and Koyi, the holder of company. Joaillerie means jewelry in French.
ML : Adobe Illustrator.
ML : It creates LOVE.
ML : No body, it's design by myself. Drawing in Adobe Illustrator software.
ML : Emotional appeal.
ML : When I decided to implement France Romance for this design, I googled what represent this romance for example flowers or animals. This is when I came across French Angelfish and this fish caught my attention. I then decided to use French Angelfish as my idea.
ML : I am using Fish for this design. The challenge here is how to not give people think that it is an aquarium shop but it is a jewelry shop at first sight.
ML : I have not participate in any design competition so far due to lack of exposure. I came to know this competition is because one my of client mentioned that her previous logo design was designed by a A'Design Award winner. I googled A'Design Award and I only discovered the existence of this competition and decided to give myself a try.
ML : The space of creativity is infinite. Research and analyze logo every time when i start a job.
ML : Not at the moment, thank you.
