We had the distinct pleasure to interview award winning designer abnodesigns about their original and creative Brand Identity design work. abnodesigns is an award-winning communication designer, that makes our world a better place with their original brand identity works.
abnodesigns ("Abnodesigns") answered Design Interview ("DI") questions about their award-winning work Abno Brand Identity. Interview questions prepared by Frank Scott.
Abnodesigns : The brand identity is influenced by the Arabic language and its typography. We think, speak, live, and breathe in our mother tongue. The bilingualism allows us to approach design with no preference for right to left, or left to right. We see and understand linguistic patterns and connections, weaving this insight into our branding and identity design.
Abnodesigns : Abno is an acronym of our names and is also the name of our design company. We wanted to portray our global identities as bilingual designers working in both Arabic and English. When displayed online or in print, the logo can be rotated 180 degrees to be read in either language. The text in black reads abno in the Latin alphabet. The text in pink reads abno in Arabic script.
Abnodesigns : The brand has been on going since 2009, small tweaks here and there were done but essentially the logo remains almost the same. This is a great achievement, to still have it relevant and special years after creation. We will continue to grow with this abno brand, either taking it into new directions or adding to the existing one.
Abnodesigns : It has been in the works for years. The first logo was created in a few hours as we had a clear vision of what we wanted. The idea for the design emerged instinctively. The tweaking happened yearly till we got to where it is now.
Abnodesigns : Its the branding of our own design company.
Abnodesigns : We are the owners and users of this branding.
Abnodesigns : To fulfill the need of having a brand that represents us.
Abnodesigns : Different ambigrams.
Abnodesigns : Clients that are looking to create brands or grow their brands further.
Abnodesigns : It is purely customized to our initials and way of thinking.
Abnodesigns : Abno is both an acronym of our names, as well as an abbreviation for abnormal (meaning the unusual).
Abnodesigns : The logo was hand sketched, scanned and then transferred into vectors using Adobe Illustrator.
Abnodesigns : The logo can be rotated 180 degrees to be read in either Arabic or English. It conveys our brand identity as bilingual designers, who work in both Arabic and English. The text in black reads abno in the Latin alphabet. The text in pink reads abno in Arabic script.
Abnodesigns : We created it together, as abno.
Abnodesigns : Using Adobe illustrator to create the logo and all the print material for the brand.
Abnodesigns : Not really, it was instinctive.
Abnodesigns : The challenge was adapting both languages in a way that does not seem forced and flows nicely.
Abnodesigns : A’ Design Awards sent us an email regarding other projects that we worked on, so we decided to submit the brand that we created for our own design company.
Abnodesigns : That designs needs to last long. We always make sure that whatever we design can last at-least five years and up.
Abnodesigns : Contact us at abno@abnodesigns.com, check our more of our projects: www.abnodesigns.com. Also, find us on instagram @abnodesigns. Lets collaborate!
