We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Since the beginning the intention was to make something different, unseen, elegant and something that customers would be proud to have on their dinner table. Of course, a good design is always developed around a concept, and I developed a specific idea based on the Dolomites as the UNESCO Dolomites are the actual added value making unique this mineral water.
: I wanted to achieve something unique with a real Wow! effect. But at the same time it needed to be a smart product. Not silly, not just an exercise of design, but something that actually would make sense, with a true meaning. It's a matter of mineral water and Cedea needed to be a real product to be drunk, not just an expensive bottle.
: The ideas for its developments are many! Starting with the exclusive Gift Box made last autumn, many ideas are going to take shape to highlight and emphasise the Cedea products.
: Actually myself and Sharon Hassan started this project a few years back. Cedea as company was not defined yet at that time, it was only an idea, a project. During these years I developed a full set of Communication items to support the making of the Cedea company and at the right time we decided to take the product design to the following level. So I developed it to the end, accomplishing the big bottle (750ml) in 2017. Then the 2018 was dedicated to the actual sampling and production, while I developed the small size bottle too. So yes, it's a matter of years, but the reason is that the company is not a big international player, it's a brand new one and the owner had to do all the steps from the very beginning. Starting from the spring source registration, analyses, factory development, plant development. And I was heavily involved in all these steps too, not only as a designer but as Manager of Cedea.
: This is one of those cases when the Client completely trusts the Designer. In fact, the whole management and development of the Corporate identity and Brand Identity was assigned to me since the beginning. The packaging concepts explored initially with my design partner Sharon Hassan were several, all with strong rational bases. Time after that, we realised what was the best route to develop and that's what I did.
: In this case the design was done specifically for Cedea, which is the owner of all the rights internationally, of both the brand and the bottle design.
: It was a great opportunity to create something brand new. And then to develop it. Great, isn't it?
: I initially worked with Sharon Hassan, who specialises in 3D Product design and rendering. She gave me great inputs and together we created the bases for what I developed afterwards.
: Customers of 5-stars hotels and restaurants. It's a high-end luxury mineral water to be found in selected places only.
: There are no others like Cedea. It is truly unique. A Cedea bottle on the table, does make the difference. Smooth, elegant and delicate, still surprising and colourful. A combination of factors quite winning!
: The Cedea name was not created by me. It was the Cedea owner who entitled the water spring to Cedea, the Goddess of Water and Life of the local Ladin legends. In the end, we kept the name to be the definitive brand name for the bottled water.
: Quite a set! From the usual Adobe package to keynote ant ppt, to Rhino and more.
: The colour effect, that actually uses the water in the bottle to spread through the whole inside of it.
: My friend and partner Sharon Hassan.
: Creativity and ideas achieve a physical shape thanks to technology. In this case it was also a matter of prototyping (a lot), which was anyway generated by digital files.
: Of course we did a series of audits, mostly abroad. But, being a new business a new design, they were managed carefully to keep the design solutions safe.
: The fact that the bottle is expensive to make, so I had to find the right suppliers in order to make the product feasible. And, not secondary, the search for a glass maker able to make the bottle. In fact, the bottle presents technical difficulties quite serious because of its spiral shape. In the end, the right glass maker revealed to be the only one in Italy able to do it. They specialise in distillery and their plants can make things that others cannot.
: We all felt that it was a special piece of design. It deserved to be properly celebrated!
: Every single project makes you learn. Because, if you are a passionate designer, you accept projects with challenges that for you are, indeed, challenges.
: I can only say that I enjoyed it a lot, and I can only thank the Cedea owner for giving me a complete trust, really on anything. This is something that don't happen everyday!
