DI: What is the main principle, idea and inspiration behind your design?
: The inspiration for this logo-mark was that the alphabet A and T, initials of designers of the company create their own road by interacting with various people from other thoughts and cultures and getting a deeper understanding of intercultural communication and ideas through the company.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: The creative challenge was to bring the company's concept, "Life is Simple. Life is Colorful.", to the logo design.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: We wanted to bring the company's concept, "Life is Simple. Life is Colorful.", to the logo design. This design was not commissioned. We decided to pursuit an inspiration.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: This logo was made for a company represents fashion and media creator.
DI: How did you come up with the name for this design? What does it mean?
: The inspiration for this logo-mark was that the alphabet A and T, initials of designers of the company create their own road by interacting with various people from other thoughts and cultures and getting a deeper understanding of intercultural communication and ideas through the company.
DI: Which design tools did you use when you were working on this project?
: Adobe Illustrator, Adobe Photoshop
DI: What is the most unique aspect of your design?
: Unique property of this design is to express that the alphabet A and T, initials of designers of the company, make the world colorful by interacting and creating their own road.
DI: What are some of the challenges you faced during the design/realization of your concept?
: The creative challenge was how to bring the company's concept, "Life is Simple. Life is Colorful.", to the logo design.