We had the distinct pleasure to interview award winning designer Katrina Stevens about their original and creative Logo design work. Katrina Stevens is an award-winning communication designer, that makes our world a better place with their original logo works.
Katrina Stevens ("KS") answered Design Interview ("DI") questions about their award-winning work Music Against Animal Cruelty (MAAC) Logo. Interview questions prepared by Frank Scott.
KS : MAAC’s vision and purpose is to conserve wildlife by raising funds through large scale music festivals and events. My goal was to create a logo which represents their two fields - wildlife conservation and music - to give the viewer an immediate understanding of the organisations objective. The elephant represents wildlife whilst the trunk and tusk form a crotchet, a symbol synonymous with the musical art form.
KS : My main focus was to convey the organisations objectives using one, clever logo.
KS : This concept only took one afternoon - which is rare.
KS : I was commissioned by the co-founder of the organisation to create a new brand identity.
KS : In the past, I worked with many talented senior designers/creative directors. I use what they taught me every single day.
KS : People who are passionate about animal welfare.
KS : The name already existed. I was in charge of creating only the logo.
KS : Classic pen and paper to brainstorm the concept and Adobe Illustrator to execute it.
KS : The most unique aspect is how well the two objectives fit together inside the logo. It's as if it was meant to be.
KS : I worked by myself.
KS : Technology was used to create a vector version of the logo.
KS : Many bad ideas were produced before I was able to come up with this one. But that’s what creativity is - trial and error.
KS : I had received an email from the competition asking if I was interested in nominating my design. At first I was a little nervous about doing so, because I didn't think I could win, but I'm really glad I put my fears aside and did it anyway.
