We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: MAAC’s vision and purpose is to conserve wildlife by raising funds through large scale music festivals and events. My goal was to create a logo which represents their two fields - wildlife conservation and music - to give the viewer an immediate understanding of the organisations objective. The elephant represents wildlife whilst the trunk and tusk form a crotchet, a symbol synonymous with the musical art form.
: My main focus was to convey the organisations objectives using one, clever logo.
: This concept only took one afternoon - which is rare.
: I was commissioned by the co-founder of the organisation to create a new brand identity.
: In the past, I worked with many talented senior designers/creative directors. I use what they taught me every single day.
: People who are passionate about animal welfare.
: The name already existed. I was in charge of creating only the logo.
: Classic pen and paper to brainstorm the concept and Adobe Illustrator to execute it.
: The most unique aspect is how well the two objectives fit together inside the logo. It's as if it was meant to be.
: I worked by myself.
: Technology was used to create a vector version of the logo.
: Many bad ideas were produced before I was able to come up with this one. But that’s what creativity is - trial and error.
: I had received an email from the competition asking if I was interested in nominating my design. At first I was a little nervous about doing so, because I didn't think I could win, but I'm really glad I put my fears aside and did it anyway.
