We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: I wanted to think about a global concept, to create a key visual that would combine the traditions of the Latin American world, music and culture, with the most actual communication technologies, web and social networks: so I had the idea of designing a big amplifier connected to the whole world.
: The goal was to innovate, to create a communication idea that could transfer the company into a more actual world, using only vector elements without the use/help of pictures.
: I actually have no future plans for this project.
: I spent about a month on this project, from the idea to the realization.
: The project was commissioned by my client with the aim of creating something special.
: The poster was printed for the event that took place in 2013. The rights belong to Latino American Expo.
: The passion for my work helps me to face new projects every time with a different approach.
: My work is the result of many years of experience and personal research. I don't have a favorite designer, I love the use of different graphic languages. However I found a right balance by combining the Swiss graphic style with my Italian origins.
: The outdoor campaign was released in Milan (Italy) and throughout Lombardy region. The ideal target are people between 25 and 40 years old.
: The idea and the graphic representation was something new that my client had never done.
: The headline “Join Latin America” has a double meaning: it means "joining us" but it also ask people to share their experience using the social network Apps.
: I used different vector design tools, Adobe Illustrator and Adobe InDesign.
: I think the uniqueness combined with a strong graphic representation.
: I worked with the marketing management of Latino Americano Expo.
: I think it plays a fundamental role.
: A Market research confirmed that 70% of visitors of this live event used new technologies and social networks to learn about the upcoming live music concerts.
: The biggest challenge was to not be trivial and to make my client happy
: I decided after an email received from the A' Design Award Team, asking me to submit my design to the competition.
: I've learned that is important to innovate my ideas every day, to explore new communication languages. Every new project, big or small, is a new chance to do my best e to achieve new goals.
: I hope to participate in the competition next year with a new project
