We had the distinct pleasure to interview award winning designer Walmir Luz about their original and creative Wrist Watch design work. Walmir Luz is an award-winning fashion designer, that makes our world a better place with their original wrist watch works.
Walmir Luz ("WL") answered Design Interview ("DI") questions about their award-winning work Bauhaus Wrist Watch. Interview questions prepared by Frank Scott.
WL : We wanted to create a simple but yet bold design. Something that could be elegant and casual. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness.
WL : Our primary goal was to prove that great design shouldn't be associated with high end costs. Good design is not a luxury; it is a standard. We challenged the status quo of the retail industry to achieve great design and a high quality consumer product without premium price tags.
WL : Our plan is to continue offering consumer products that can reach the masses at an affordable price.
WL : We started the design concept back in July/2018 and it took us about 5 months between research, testing and prototyping before a final design concept was put to mass production.
WL : We live in a current global scenario in which the lack of transparency and trust has become the key issue in retail. This lack of confidence in the market is grounded on the perception that retailers are always astronomically marking up products based purely on logos. Sadly, this is true for most companies, so we saw an opportunity to create a brand that is built on trust and a fair pricing. We have develop a business model that is capable of delivering great designs and quality products at a much more accessible cost.
WL : Our designs are being used and produced by our own company.
WL : With the advancement of technology, we have seen new products come out and others become obsolete. Analog watches have been around for generations and yet they are still priced at exorbitant prices as more advanced ones. We went on to try to understand the reason behind those prices and our findings motivated us to shine a spotlight on the problem and search for a new way to disrupt the industry.
WL : Our design is clean, young and bold and it is intended to fit the millennial crowd that is interested in true value products instead pure status.
WL : Our concept differentiates from our peers when we look at the balance between design, quality and cost. We are not reinventing the wheel with minimalist watches, but we did introduce it to the masses for at least half of the cost without compromises in design and quality.
WL : Our brand was named after one of the greatest modern architects, Mies Van Der Rohe, so we decided to name our first timepiece on one of the birthplaces of modern architecture, the Bauhaus school.
WL : In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
