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DI: What is the main principle, idea and inspiration behind your design?

: The main inspiration was the disruption of everyday elements such as marble and concrete.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: The idea was to bring the feeling of lightness that the product needed, using the floating elements in a round and smooth way to achieve this goal. At the same time these elements serve to focus on the main image.

DI: What are your future plans for this award winning design?

: The idea is to create a series, with other elements and bringing greater daring.

DI: How long did it take you to design this particular concept?

: Approximately one month between concept and conclusion.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: It emerged as a need to show something new to the customer, even if it had not been requested. As well as showing the potential of 3D modeling techniques and their versatility.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: Initially it appeared as a personal proposal, but due to the repercussion the client wants to use in their graphic materials in the near future.

DI: What made you design this particular type of work?

: I live in a city that is considered the capital of man´s footwear, wanted to show the customer and other potential as 3D can help in advertising the materials.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: The main inspiration came from the artist Oleg Morozov and his abstract style. So did Roman Bratschi and Peter Tarka.

DI: Who is the target customer for his design?

: The main brands of footwear live and the world.

DI: What sets this design apart from other similar or resembling concepts?

: The simple design and the ability of the image to expose the product without being appealing negatively.

DI: How did you come up with the name for this design? What does it mean?

: It is simply the direct description of what the image proposes.

DI: Which design tools did you use when you were working on this project?

: I used 3ds Max for modeling, Vray for rendering and Photoshop for retouching.

DI: What is the most unique aspect of your design?

: The quality of the product 3D model itself.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Some people that helped was: Caique Fernando, Carlos Eduardo Rosa and Otávio Silveira.

DI: What is the role of technology in this particular design?

: Serve as a visual key for all graphic material related to the product.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: The research was very natural and based simply on the feeling and previous experiences.

DI: What are some of the challenges you faced during the design/realization of your concept?

: The main challenge was to leave the product in a natural way but at the same time bring the beauty that the product has.

DI: How did you decide to submit your design to an international design competition?

: It was through an invitation received and after noticing the size of the competition and mainly the challenge of winning something so great.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I learned how to better plan my time and division of tasks from start to finish. I also learned how to better balance the balance between natural beauty.

DI: Any other things you would like to cover that have not been covered in these questions?

: I am happy for the repercussion of the art and to participate in such a great competition. I hope have several more.