We had the distinct pleasure to interview award winning designer Yuanyuan Wu about their original and creative Red Packets design work. Yuanyuan Wu is an award-winning communication designer, that makes our world a better place with their original red packets works.
Yuanyuan Wu ("YW") answered Design Interview ("DI") questions about their award-winning work Chinese Zodiac Red Packets. Interview questions prepared by Frank Scott.
YW : 2019 is the Year of the Pig in China and I wanted to celebrate the Chinese New Year with a set of vibrant and vigorous images of pigs using simple geometric shapes and bold blazing colors. There would be six pig illustrations and each one would be unique with respect to shape, facial expression, color and gesture. My inspiration was from the stunning scenes of Nordic nature and I wanted to merge those visions with traditional Chinese elements and motifs.
YW : The main focus was to create the 6 illustrations of pig with geometric shape and colours. It was very challenging to create 6 unique pig illustrations with the geometric shapes and colours and to associate them with Chinese idioms about pigs. But after more than a month of creating numerous illustrations, changing their shapes, expressions on the face, colours, gestures and observing people's reactions to the design, the illustrations were finalised. Likewise it was also a very complicated and long process to select and test the paper and printing techniques in order to achieve the best result.
YW : It's on the market for selling already. And it has been exhibited in the art and design galleries and museums already. I am planning to make some cultural and creative products out from the designs. I hope there will be more opportunities to promote the design and let more people to know about it.
YW : About half an year, from the concept development to the final printing and distribution of the project.
YW : It was my personal project initially. It was not a commissioned job, that's why I think I can make this project more freely, as what I was intended to create.
YW : Yes, it was used by Juneyao airline- a Chinese airline. And it was also sold in book stores, art and design galleries and other online designer shops.
YW : Simply become I love the Chinese tradition of Zodiac, and I also have deep feelings for the stunning scenes of Nordic nature.
YW : I have started this Chinese zodiac design project 3 years ago, but this year I made it into a product. I think I am influenced by Nordic design styles and Chinese culture and tradition. In China, it is a good tradition to give red envelopes to friends, family and colleagues on the Chinese New Year.
YW : Chinese customers and people who respect and follow the Chinese traditions
YW : The geometric design style with bold blazing colours sets the design apart from others.
YW : I just used the name that Chinese calls the red pockets
YW : The illustrations - 6 unique pigs :)
YW : Print house, copy writer, and photographer. They are all professional.
YW : It was very challenging to create 6 unique pig illustrations with the geometric shapes and colours and to associate them with Chinese idioms about pigs. But after more than a month of creating numerous illustrations, changing their shapes, expressions on the face, colours, gestures and observing people's reactions to the design, the illustrations were finalised. Likewise it was also a very complicated and long process to select and test the paper and printing techniques in order to achieve the best result.
YW : I want to win :D
YW : Many things. How to use colours and combine geometric shapes for the pig illustrations. The printing techniques, the development of packaging design for the work, etc.
