Vetport Logo by Ashna S M

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DI: What is the main principle, idea and inspiration behind your design?

ASM : Idea was to keep the symmetry with all the relevant elements inside it.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

ASM : The design should be simple, catchy and with elements which highlight their product.

DI: How long did it take you to design this particular concept?

ASM : It took me three days all together.One day for concept evolution and two days for designing it.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

ASM : The client wanted a brand new logo for their advanced version of their software and hence a new concept was evolved.

DI: What made you design this particular type of work?

ASM : Client requirements and the need for a brand new logo for their new version.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

ASM : No. Not for this work.

DI: Who is the target customer for his design?

ASM : All veterinary clinics.

DI: What sets this design apart from other similar or resembling concepts?

ASM : The software my client developed itself is a different concept which makes veterinary practice management easier and the logo was designed to highlight the same.

DI: How did you come up with the name for this design? What does it mean?

ASM : The name was already existing as the company was formed in 2004. 'Vet' in Vetport means Veterinary and 'Port' means Portal.

DI: Which design tools did you use when you were working on this project?

ASM : Basically my sketchbook and adobe illustrator.

DI: What is the most unique aspect of your design?

ASM : The hidden 'cloud' element is the unique aspect in this design which otherwise can't be noticed.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

ASM : I did by myself.

DI: What is the role of technology in this particular design?

ASM : The end product was made in adobe illustrator.

DI: What are some of the challenges you faced during the design/realization of your concept?

ASM : Adding the cloud element along with other elements was the greatest challenge in this design.

DI: What did you learn or how did you improve yourself during the designing of this work?

ASM : I learn every time when i design. In this particular project, i experimented by adding different elements in it.