DI: What is the main principle, idea and inspiration behind your design?
: Iranian people do not usually read newspaper. in this challenge i tried to show a fun newspaper that is advertising and every one likes to read it entirely.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: several question has been made in this newspaper that was basically the questions of people about Hamed brand. i tried to reply all of the in a funny way.
DI: How long did it take you to design this particular concept?
: the idea and the illustration and lay out takes about 12 months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: the older advertising medias of Hamed brand had been ineffective. i need a new fresh idea to attract people.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: no. i dont want to sell it.
DI: What made you design this particular type of work?
: my interest to a new advertising media
DI: Where there any other designs and/or designers that helped the influence the design of your work?
: all designs and illustrations and lay out and even ideas was made by me.
DI: Who is the target customer for his design?
: All people
DI: What sets this design apart from other similar or resembling concepts?
: people do not expecting a fun newspaper in red and black color that dont speak about routine events.
DI: Which design tools did you use when you were working on this project?
: all made by CG.
DI: What is the most unique aspect of your design?
: shocking view of a routine media
DI: What are some of the challenges you faced during the design/realization of your concept?
: i was obligated to write all fake and fun interviews by me.
DI: How did you decide to submit your design to an international design competition?
: i think it could be effective to other designer
also i can learn of other designers too.
DI: What did you learn or how did you improve yourself during the designing of this work?
: i tried to be a good writer not just a designer.