We had the distinct pleasure to interview award winning designer Ashley Anastasia Howell about their original and creative Personal Project design work. Ashley Anastasia Howell is an award-winning communication designer, that makes our world a better place with their original personal project works.
Ashley Anastasia Howell ("AAH") answered Design Interview ("DI") questions about their award-winning work Edible Ampersand Personal Project . Interview questions prepared by Frank Scott.
AAH : The idea behind the Edible Ampersand is to learn more about food, layout, photography and typography, as it is an experimental ongoing project.
AAH : The main goal is to gain knowledge of photography, as well as working with food as a subject.
AAH : I continue to work on this project as long as I can. The project was intended to be an ongoing experimental piece that I could contribute to every week.
AAH : Every layout takes between 3-5 hours each. There have been some that exceeded five hours. To date there have been 40 ampersands produced.
AAH : This was a project that was derived from an individual social post and it grew into a full ongoing project.
AAH : No. All work is made solely by Ashley Howell. No intent to sell any of the pieces.
AAH : Inspiration and want to learn.
AAH : My audience is primarily people with an eye for design, an appreciation for photography and ampersands along with having a Do It Yourself mentality.
AAH : Many people have produced Social sites that feature food and food art or typography and hand lettering but I believe my concept is original with the focus on food made ampersands.
AAH : It was catchy and felt it would stick. I also did not want anything too long and boring. I feel it is self explanatory making it an easy concept to understand.
AAH : To produce the actual ampersands there was various materials used including coloured paper, glue, knives, tweezers, string along with other various photography tactics. The photos were taken with a Cannon in a studio with various photo tools and lighting. Then the photos are edited in Adobe programs including Illustrator Photoshop and Premiere Pro.
AAH : The concept I believe combines various elements that have been explored but I bring in a unique combination of typography, food and photography into the project.
AAH : My husband has helped me with some of the video elements but otherwise this is a personal project of mine.
AAH : I think the technical aspect can be seen in the photo edits along with touching on editing features seen in photoshop.
AAH : This is mainly a project about research in general and exploring both typography and food.
AAH : Some foods just don't like to be photographed while others need help with looking pretty. Greasing up cheese can sound pretty gross although it looks amazing when photographed.
AAH : I felt I had a unique project that would be enjoyed by others.
AAH : The project is about self improvement and so it is a constant learning experience. I also feel every project brings on new obstacles which helps achieve new challenges every week.
AAH : Nope, thank you!
