We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The idea behind the Edible Ampersand is to learn more about food, layout, photography and typography, as it is an experimental ongoing project.
: The main goal is to gain knowledge of photography, as well as working with food as a subject.
: I continue to work on this project as long as I can. The project was intended to be an ongoing experimental piece that I could contribute to every week.
: Every layout takes between 3-5 hours each. There have been some that exceeded five hours. To date there have been 40 ampersands produced.
: This was a project that was derived from an individual social post and it grew into a full ongoing project.
: No. All work is made solely by Ashley Howell. No intent to sell any of the pieces.
: Inspiration and want to learn.
: My audience is primarily people with an eye for design, an appreciation for photography and ampersands along with having a Do It Yourself mentality.
: Many people have produced Social sites that feature food and food art or typography and hand lettering but I believe my concept is original with the focus on food made ampersands.
: It was catchy and felt it would stick. I also did not want anything too long and boring. I feel it is self explanatory making it an easy concept to understand.
: To produce the actual ampersands there was various materials used including coloured paper, glue, knives, tweezers, string along with other various photography tactics. The photos were taken with a Cannon in a studio with various photo tools and lighting. Then the photos are edited in Adobe programs including Illustrator Photoshop and Premiere Pro.
: The concept I believe combines various elements that have been explored but I bring in a unique combination of typography, food and photography into the project.
: My husband has helped me with some of the video elements but otherwise this is a personal project of mine.
: I think the technical aspect can be seen in the photo edits along with touching on editing features seen in photoshop.
: This is mainly a project about research in general and exploring both typography and food.
: Some foods just don't like to be photographed while others need help with looking pretty. Greasing up cheese can sound pretty gross although it looks amazing when photographed.
: I felt I had a unique project that would be enjoyed by others.
: The project is about self improvement and so it is a constant learning experience. I also feel every project brings on new obstacles which helps achieve new challenges every week.
: Nope, thank you!
