DI: What is the main principle, idea and inspiration behind your design?
: “Friendly Fire!” is a sculptural light, a fusion piece between contemporary art and design. This piece explores the beauty in the shape and the industrial design of a mortar shell, with the intention to redefine its meaning and purpose.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: Our main focus was to transform a war artifact into a piece of light and peace, to completely change the meaning and purpose of the original object, while preserving its exact shape and dimensions.
DI: What are your future plans for this award winning design?
: “Friendly Fire!” will be exhibited in Venice Design 2018 in the framework of the International Biennial of Architecture, from May to November 2018. It is available for purchase, in a limited edition of 7 series.
DI: How long did it take you to design this particular concept?
: The process of creation from the idea to the object took us some months. First we had to find an original XX century mortar bomb from the Spanish civil war (1936-39), study all the parts, their dimensions and their mounting-dismounting connections, reproduce them exactly to the mm, and the biggest challenge: sculpt the main part of the hollow body in alabaster stone.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: “Friendly Fire!” was developed within a collection that, without abandoning functionality, enhanced more the artistic and sculptural side of design. Exploring figurative lines and materials which intertwine with concepts and forms linked to Pop Art. All the pieces are characterized by their colossal visual power. The aim of the collection is to stimulate the inner thoughts of the viewer, transmitting questions and challenging issues of today's international news.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: No, at Amarist we design and create all of our designs in our studio. We mainly work on unique or limited edition pieces in a very artistic and artisan way.
DI: What made you design this particular type of work?
: “Friendly Fire!” was designed within a framework of reflection and development of pieces critic with today’s international politics and socio-economic conflicts.
DI: Who is the target customer for his design?
: Public that appreciates and understands that design can offer a space for meaning and reflection, besides beauty and functionality.
Art and Design Collectors.
DI: What sets this design apart from other similar or resembling concepts?
: The stimulation of the inner thoughts of the viewer, transmitting questions and challenging issues of today's world. “Friednly Fire!” brings a reflection to functionality.
DI: How did you come up with the name for this design? What does it mean?
: “Friendly Fire!” is a common expression in war. We decided to name this artwork after it because it kind of reflected the change of meaning and purpose that we were bringing to the original object.
DI: Which design tools did you use when you were working on this project?
: We mainly used 3D modeling software.
DI: What is the most unique aspect of your design?
: The fusion between contemporary art and design, bringing a reflection to functionality.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
: No, at Amarist we design and create all of our designs in our studio. We work in a very artistic and artisan way.
DI: What is the role of technology in this particular design?
: We used software to 3D model all the pieces that conform the final object. We used the simulation to laser cut the metal parts and perfect the thread unions.
DI: What are some of the challenges you faced during the design/realization of your concept?
: The biggest challenge to create “Friendly Fire!” sculptural lights was the process of sculpting the hollow body of the mortar bomb in Alabaster Stone, the shape and the dimensions were very delicate and easy to break during the process.
DI: How did you decide to submit your design to an international design competition?
: We had the opportunity to participate in A’Design Award and we didn’t have a doubt, we are confident on the quality of the design and the power of the message. Winning an award brings exposure and opens new doors.
DI: What did you learn or how did you improve yourself during the designing of this work?
: Our biggest learning curve was from our biggest challenge, the process of sculpting hollow alabaster stone with demanding curves and small dimensions. We also learnt about the industrial design of these type of objects from the beginning of XX century that we never had in our hands before.