We had the distinct pleasure to interview award winning designer Salvita Bingelyte about their original and creative Coffee Packaging design work. Salvita Bingelyte is an award-winning communication designer, that makes our world a better place with their original coffee packaging works.
Salvita Bingelyte ("SB") answered Design Interview ("DI") questions about their award-winning work The Mood Coffee Packaging. Interview questions prepared by Frank Scott.
SB : The project was branding and packaging for an International coffee company’s single origin, premium Arabica beans from five coffee regions – Ethiopia, Tanzania, Indonesia, Zimbabwe and Colombia. The goal was to appeal to a new generation of coffee drinkers: hipsters with old school style and a little extra money in their back pocket, interested in the complex, flavors of coffee, similar to a fine wine or craft beer.
SB : These dapper monkeys imply quality, their ironic sophistication appealing to coffee drinkers interested in complex flavor characteristics. Their expressions playfully represent a mood, but also allude to the coffee’s flavor profile, mild, strong, sour or smooth. The design is simple, yet subtly clever, a coffee for every mood. Create logo and packaging that would stand apart from the other coffees on the market and easily flow to other products.
SB : The design can easily transpose to products like tea and chocolate as well as marketing items such as t-shirts and mugs, making everything cohesive.
SB : It was very challenging to create monkey expressions that evoked a positive reaction in people. After more than a month of creating numerous illustrations, changing their eyes, expression or entire face, and constantly testing people’s reactions, we finally came up with illustrations that achieved positive results, a sophisticated character with a little sense of humor. The hole project duration was four months.
SB : I immediately thought of monkeys since they are a common thread among the five coffee regions represented. I was inspired by their expressions and behaviors, which seem to reflect their moods, much like us humans. By using monkey illustrations with expressions that reflect their mood, it creates an impressionable and long lasting image, playful and a bit ironic, especially with a hat on their head.
SB : These coffee packages produces my client "coffee24.lt".
SB : I particularly enjoy designing packaging, branding and print design. For me, it's always challenging and helps me grow as a designer.
SB : There were no other designs/ designers. I wanted to create something new and unique, that people will be talking about it and remember it.
SB : The goal was to appeal to a new generation of coffee drinkers: hipsters with old school style and a little extra money in their back pocket, interested in the complex, flavors of coffee, similar to a fine wine or craft beer.
SB : An unexpected and unique solution for using monkey drawings on coffee packaging.
SB : Coffee elevates mood, so the name "The Mood" was chosen for the brand name.
SB : I used Mac computer and Adobe Illustrator.
SB : The most unique aspect of coffee packaging is the characteristic and memorable monkey faces.
SB : I collaborated with an illustrator who drew the monkeys according to specific requirements.
SB : Hand drawn, vintage inspired illustrations printed on kraft paper. Black ink represents the color of coffee and the monkey illustrations are playful, with facial expressions hinting at the coffee’s flavor profile such as sour citrus or smooth chocolate.
SB : Intuition.
SB : It was very challenging to create monkey expressions that evoked a positive reaction in people. After more than a month of creating numerous illustrations, changing their eyes, expression or entire face, and constantly testing people’s reactions, we finally came up with illustrations that achieved positive results, a sophisticated character with a little sense of humor.
SB : When I created these packages, everybody liked them. I realized that this is a unique design and I should submit to an international design competition.
SB : I learned that synergy between fonts and illustrations is key to a great design. I should dream big and take part in design competitions boldly.
