We had the distinct pleasure to interview award winning designer Qin Zhen about their original and creative sharing umbrella design work. Qin Zhen is an award-winning communication designer, that makes our world a better place with their original sharing umbrella works.
Qin Zhen ("QZ") answered Design Interview ("DI") questions about their award-winning work usaaan sharing umbrella. Interview questions prepared by Frank Scott.
QZ : Balance commercial value and social value.
QZ : This service system consolidates various resources in the city and establishes a connection platform that centers around the umbrella rental service. In addition to providing convenience for people's outdoor travels, this umbrella rental service is also designed to promote the positive social spirit of "mutual assistance and mutual trust between citizens and between cities" and to strengthen citizens' sense of belonging in their cities.
QZ : We hope that more and more actors in the city will participate in it, constantly enrich our ecology, support each other, and finally bring quality services to citizens and improve people's quality of life.
QZ : It took half a year.
QZ : It comes from the idea we've been trying to figure out, how do we create a synergy between business value and social value while meeting the needs of our customers.
QZ : We are the creative partner of usaaan, and we manufacture and use our products together. In addition, we cooperate with third parties by leasing and selling the whole set of solutions.
QZ : It's about trying, it's about exploring.
QZ : Mobike, an influential brand of Shared bikes in China, has inspired us both in terms of design logic and business model.
QZ : Office workers and all citizens over 12 years old
QZ : Firstly, in terms of product design innovation, we put forward the "simplicity" design principle of " A Lock Manages the More Umbrella" to improve the efficiency of the design, the cost and the space occupied are respectively 20% and 30% of the similar products. Secondly, on the business model, we cooperate with local radio stations to go deep into a city, so that we can get close to users and understand them better.
QZ : The Chinese name of usaaan means "everyone has an umbrella", no matter what scene, person or time. This is very consistent with our original intention
QZ : Service Design.
QZ : Society, government, enterprises, and citizens are all beneficial.
QZ : We work with designers of different professional backgrounds, local residents, local government and computer technicians.
QZ : The Internet of things.
QZ : Yes, we analyze users' usage habits through operation data and adjust the layout, for example, adjust the charging standard according to the usage time and adjust the layout of branches according to the use of hot spots.
QZ : Marketing is a challenge to us.
QZ : Although our service is appreciated by both clients and users, what level will it be when it is put on the international stage? What would other people think of our design? Does this model make sense outside China? We don't know anything about it, and we want to know.
QZ : The current design problems are not solved simply through brand design or product design. We need to have broader thinking and more tools to provide comprehensive solutions for clients and users. To quote Steve Jobs, “Stay hungry, Stay foolish”.
QZ : In the future, we will continue to use innovative thinking to let more startups to build their brands, exciting brands.
