We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main principle behind my design is re-inventing the street food now with the art of graffiti. Make a new experience. In the way it's cooked there is always a tradition, which is passed on and perfected generation by generation: the concept of "Street Food" ... What does street food really have if it's not cooked with the right tools?
: This original design, more than a kitchen element, is a language that seeks to originate an emotional effect on both: the receiver and the cook.
: My future plans are to continue creating lines of original design not only of oils and butter, but also that street food changes forever, being more than food: an experience.
: It was a long time to understand how to connect urban art with street cooking. Living in a city full of graffiti inspired me to be able to generate this creative experience at the time of cooking.
: The brief was to create the design of oil packaging for frying in food trucks and in street food stores. Hence, this idea arose not only to design the packaging but to make an experience for both: the cook and the user.
: Unfortunately I can't give confidential information about the product.
: The brief asked me to create an original idea for what inspired me in the wonderful city where I live. It's also an experience that generates emotions in all people who see and use it. So it leaves a mark and that makes me more than happy.
: A special thanks to the street art of Valparaiso that inspired me on how to incorporate graffiti in the kitchen.
: The target audience of this product are tourists and all kinds of people who like to eat traditional things while they go sightseeing and getting to know the city and its street art.
: With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. From the moment the cook picks up the can, waves it and begins to sprinkle the oil in a frying pan his emotions and creativity explodes and that's the moment than begins to create. He's no longer just a cook… is also a street artist.
: Combining street cuisine with urban art. "Urban Cuisine".
: The design tools I used were the photography, illustration and adobe programs as an illustrator and photoshop.
: This is a product that will bring colours and sensations to the food process, the most important moment to reach a brilliant result. A recipe doesn't have a soul, it's the cook who must give soul to the recipe.
: I worked alone for this project.
: The urban kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. The technology in this kind of design is the experience that you have to generate in the people.
: The only research I did was to go for a walk around Valparaiso to understand how graffiti is born and the techniques that are used. Talking with graffiti artists was a great experience.
: The challenges were how to make the product inside the spray have durability and how it can be used to really generate the experience of combining the kitchen with street art.
: When I finished the design I always believed that it had a great concept and history behind and this made me take it to apply for several design awards.
: I learned that the contrasts are also compatible. If you have a great idea and you study it, you can get to do brilliant things.
