We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Mangata has a different meaning in Swedish, a unique romantic scene : the glimmering, road-like reflection of the moon creates on the night sea.
: The Mangata scene is really inspired and visually appealed, so we brought it into the brandmark, making Mangata more unique and memorable but not overwhelmed its content. Mangata Patisserie launched to be one the luxury bakeries in Saigon serving truly well-designed cakes with high-tea concept. Therfore, the colour palette, black & gold, imitates the atmosphere of the dark sea, also, gave the brand a mysterious, luxury touch.
: Taking it back home
: A month with deep research and many eliminated concepts and another month to refine the whole system.
: The luxurious black vibe enter the market strangely in Vietnam, giving it a curious entrance, and interesting point of view for dessert industry. And to give a contrast point of view about execution, the system was build upon a dynamic visual system, making personal feeling for each customers becomes an unique interaction with the brand.
: It is the visual property of Mangata Vietnam
: The contemporary art of plating is exploding with so many new creation and design, but it all comes from geometric-based concept with various type of geometric cutters and molds. The visual system was developed and applied dynamically for brand materials, involving a personal touch to Mangata.
: Both of us are influence to each other
: High-end class in Vietnam
: The elegance touch of the visual system is there to enhance Mangata's products visually, making it unique.
: Mangata has a different meaning in Swedish, a unique romantic scene : the glimmering, road-like reflection of the moon creates on the night sea.
: Pen, paper, macbook, camera, knives & folks
: Its difference within the developing Vietnam market
: Our client and the team
: We think the main role of this project is about the art of plating
: Online research, field trips within towns and abroad, into client's factory gave us the whole view of how to construct this particular visual system.
: The huge challenge is launching at a time that high-tea concept and serve well-plating patisserie was still new to the market as well as creating the right visual system to meet up with that service standard.
: We think that the world need to know what's happening in local creative industry in Vietnam and among Vietnamese especially in branding criteria.
: We've learnt new experience and knowledge about client's industry and how something completely new will impact the market. Seeing the market response to the concept, helps us a lot for the next.
: No, thanks
