We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The goal was to create a bookcase that would adorn an empty wall like a picture disguising it true function as a furnishing accessory. The inspiration comes for the ocean which hides many secrets below the surface.
: The main goal of this project was to create a set of book cases that could be hung on the wall without being obvious as to their true function upon first impression.
: Expand it's availability to different target markets.
: About 4 weeks.
: The design was originally entered into a contest for a company that specialized in furniture and architectural products made from steel. It was one of 3 designs out of 900 submission that were chosen for production.
: The design is being produced by Mabele Daily Steel.
: The design requirements and material that it had to be made from seemed like an interesting challenge.
: Repetition is a part of nature, I was inspired by this principle that produces beautiful environments and living creatures.
: The target customer is someone who fallows trends and is able to appreciate highly expressive design. The target price is mid-high.
: The vertical format of the waves is different from most bookcase designs which are horizontal as well as the flexibility to add different size units in unlimited configurations.
: Inspired by the gentle ocean surface waves and the abstract representation thereof.
: I used a 3D modeling program called 3D Studio Max.
: The way light plays between the vertical elements. The close proximity of the the vertical blades create a surface in which reflected light from decorative objects is utilized to give off a glow of light and color.
: I did not collaborate with anyone on this design, however I did work with the manufacture making small revisions that would allow more flexibility in the final product.
: This product was specifically design for laser cutting technology driven by computer aided design.
: I researched similar products made of steel for home furnishings.
: Some of the design challenges were set forth by the manufacture. They wanted a bookcase made of steel that was unique and would not look like a standard bookcase upon first impression. However, it could have no closed spaces, drawers or compound curves. It also had to be light enough to hang on a wall without a simple interlocking bracket.
: I thought the design was unique enough that others might find it interesting.
: I learned the more simple the design, the more time needed to be spent refining the lines of the project. I spent countless hours refining the curves to get them exactly the way I wanted them. They needed to be pleasing to the eye, well balanced, with the ability to still look good when reconfigure while still trying to make them appear contiguous.
