by

---

DI: What is the main principle, idea and inspiration behind your design?

: Visually demonstrate gift wrapping service, how business card would be clear on first sight. Also, client's wish was to have a recognizable and memorable business card, the card which would awake curiosity and encourage positive emotions and how could be more highlighted among the others.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: Show how a usual piece of paper (offset paper) can be interesting when it wrapped with decorative paper, how can look more attractive and give an additional value.

DI: What are your future plans for this award winning design?

: Honestly, don't have a future plan for this project.

DI: How long did it take you to design this particular concept?

: An idea came to me relatively quickly, then I spent a few days to develop it till the finish. Firstly, was thinking about covering a contact information, but very soon denied that idea because of fear that person which take a business card wouldn't want to cut tape. So I decided to keep information uncovered and that was proved as correct thinking.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: Followed inspiration at that moment. Firstly, had an intention to play with color, tried to make something interesting. Then I decided to play with different color and other type of paper.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: That was an ordered work for another company, which has represented itself with this part of direct communication.

DI: What made you design this particular type of work?

: Inspiration, good idea and wish to make something unique and special.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: Not at this project, but speaking generally, other designs had probably left an impression on me and consequently on my work, my utterance.

DI: Who is the target customer for his design?

: Target was other companies which practice of giving a present to their business partner, and express an appreciation in that way.

DI: What sets this design apart from other similar or resembling concepts?

: I think, that could be a using of two different materials (offset paper and decorative paper), also as is used two different printing technique (offset printing and screen printing).

DI: How did you come up with the name for this design? What does it mean?

: In this case it's obvious :)

DI: Which design tools did you use when you were working on this project?

: Sketch block and pencil for developing idea, then hardware and software for realization.

DI: What is the most unique aspect of your design?

: Decorative paper with print, wrapped around the business card

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Worked and communicated with master of the print process.

DI: What is the role of technology in this particular design?

: Technology has the main role in the process of realisation.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: Analyzed the offer of service, what company doing and how.

DI: What are some of the challenges you faced during the design/realization of your concept?

: The problem was that decorative paper couldn't be cut by machine, so I was forced to cut with my hand using a plain scalpel.

DI: How did you decide to submit your design to an international design competition?

: The organizer sent me an invitation.

DI: What did you learn or how did you improve yourself during the designing of this work?

: Developed a more sense for organizing and producing, also confirmed myself how additional effort brings benefit.

DI: Any other things you would like to cover that have not been covered in these questions?

: Is an interesting to watch how people react when receive a business card, how they rotate it and research carefully, how peeking under the tape. How they start commenting excitedly, showing open interest.