DI: What is the main principle, idea and inspiration behind your design?
: The idea for this work came to me after one of my trips to western Iran where I encountered a Qashqai tribe and got to spend a few days among them. There, I decided to bring the every day stories of a local tribe weaved in their Kilims (kind of a carpet) into the everyday wearable objects of a modern woman.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
: My main focus was to design an art piece which not only is admired by the modern art lovers but also has its roots in the deep culture of a traditional society.
DI: What are your future plans for this award winning design?
: I am planning to introduce my Qashqai collection to the foreign markets.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
: I just wanted to follow pursuit my inspiration
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
: The design has been made for my own company. However, I will consider the potential proposals.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
: Not specifically. The whole concept and design was developed by me
DI: Who is the target customer for his design?
: In art, talking about the target customers could not be right. I believe that any art lover could be a customer of what he or she likes no matter what level of the society he or she comes from.
DI: What sets this design apart from other similar or resembling concepts?
: The user not only has a variety of options to choose her desired color for the tassels but also is wearing modern earrings which expresses the every-day stories of a tribe.
DI: How did you come up with the name for this design? What does it mean?
: The name comes from the name of the tribe from which my design was inspired.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
: At first spending some time with the real Qashqai people was the best research for me. Apart from that Many articles were also studied about the Qashqai nomads and their meanings.