We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: There were a few. First, the owner - Keith - was tired of Hawaiian themed Poke restaurants. Mainly that meant thinks with tiki torches and other visual cliches. He was looking for something with a bit of edge, a bit more big city, R&B, and inspired by jellyfish. I took those pieces and put them together, bringing inspiration from my home(s) - London and Amsterdam.
: A lot of intensity of attitude. Something that won't apologise, is really flexible and dynamic, and instantly recognisable.
: I'm hoping to work more with the owner (we're waiting on a mural to be installed) and continue to develop more pieces of the brand system.
: About two months.
: Commissioned.
: A lot of R&B and jellyfish! And the attitude and energy of Shoreditch and London - to be weird and bold and energetic - were the big sources of inspiration.
: A younger crowd, for a fast-casual lunch.
: Keeping away from the Tiki-torch thing, or a farm-to-table look, which are really prevalent in restaurants right now.
: "Wiki Wiki" means "quick" in Hawaiian (or so I was told). It also sounds a bit like a record scratch.
: I enjoy the modular logo: out of a typeface many of the Wikis can be combined and it's very simple to switch them in and out.
: Mainly there's been problem in roll-out - budget prioritisation and the mural was stolen the day it was meant to be installed! So there's been a few growing pains. ;)
: this is really my first time working with fully designing letterforms. I know they aren't fully perfect - a lot of the design also involved asking how the letter widths stack up in different groups and warped scenarios. But, hey, I took a chance!
