We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: What inspired us to come up with this story is from a movie about a color blind person who is able to see colors again. In the movie, the patient is very happy and excited after recovered from color blindness. We would like to use the animation to express this joy and excitement in a vibrant, joyful and distinctive way. We hope the other patients can also watch this animation one day, and wish they would be able to feel the beauty of brightness and color in the animation.
: I’ve created different abstract scenes and made use of Dynamics, Motion graphic, Animation, etc., came together with brisk music, so as to make the video more vivid and smooth. We hope to raise public awareness on the blindness problem by catching the eyes of the audience at a first glimpse.
: We are going to do more promotion with this design to raise people’s awareness the works of Orbis.
: Approximately one month
: We were invited by the branding company Jan Design to be in charge of the animation part for the propaganda film of the campaign organized by Orbis. The whole project was collaborated by 8 design companies.
: As this is a charity project, we would like to contribute our creativity to the association without being paid. We made our all-out efforts and finished it in a short time as we believe what we did is meaningful.
: Normally the advertisement related to eye disease will be associated with darkness and sadness, and always in a traditional way. Therefore, in order to arouse the audience's interest in a split second by the delighted animation, light rhythm and bright colors are applied so as to bring the audience a stronger visual impulse.
: The name was given by our client. Darkness to Go is a campaign organized by Orbis to fund the sight restoring initiatives. The stores donated the sales of black items, which means “To bring away darkness”
: We created a colorful world, lovely and humor characters. Each scene has its uniqueness.
: Our team members include Eric Leong, Alan Un, Terry Chong @CLIFFS STUDIO, besides we collaborated with Branding/Graphic team, Hei Chu, Nono Leong, Chan U, Siomeng Chan, Tramy Lui from other design companies. The Music is by Summer Ha.
: In this project, we have to dive into the usage of color in order to find out the best color scheme to intrigue people, so they can keep watching the video. Moreover, it is also necessary to study dynamics for the animation. To create realistic motion, we need to imitate the action by ourselves through studying the relationship between time, distance, speed constantly.
: This is a commitment to myself. I hope we can draw more attention to the works of Orbis by making use of our skills. By participating in the competition, we successfully brought this work abroad, which is more meaningful than donation.
