We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: The main inspiration for the design of Amphora Olympia is the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honour the triumphant athletes.
: I want to create a confident brand to express the its values, quality and clear message with a modern design and to be able to make it stand out from its competition.
: I hope my work will be more recognised and that this award will help my client increase his sales.
: The project started in May 2016 in Athens and finished in April 2017.
: I was given a clear brief from the client: The brand pays tribute to the history of the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honour the triumphant athletes. Given the brand name we focused our design strategy in depicting the ancient practice of preserving olive oil in amphorae that led us to a very clear cut logotype.
: The brand was designed for my clients Amphora Olympia.
: My client :-)
: Amphora Olympia is a series of premium quality Organic and Extra Virgin Olive Oil from Greece that is targeted for the foreign market, especially the Chinese Market.
: Amphora Olympia pays tribute to the history of the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honour the triumphant athletes. The brand name was given to us from the Client. Amphora comes from the word "amphorae" that was the pot where Ancient Greeks were preserving the olive oil and Olympia comes from the birthplace of the Olympic Games (Ancient Olympia) were is the origin of the olive oil of the brand.
: Adobe Illustrator
: The overall minimal and modern design highlights the premiumness of the quality of the product and places it in the upper class market segment of Extra Virgin Olive Oils.
: I work with Nikos Vlachogiannis for the texts and George Pavlakos for the photoshoot of the project.
: Our main research was based on the existing Greek and International Olive Oil Brands and also on the history of Ancient Olympia and the Olympic Games.
: The hardest part of this design project was to differentiate a new olive oil brand out of the big Greek and International competition.
: A Design Awards is a well known design competition and I believed that entering the competition could give a chance to my client and my for better recognition of the product and the design work.
: Regarding the logo of the brand, The circle in the middle of the logo symbolises the olive oil and ancient Olympia (letter O) and is placed at the center of an amphora shape which is inspired by the letter A of the word Amphora, and all together are concealed in a black circle. This idea helps the eyes of the beholder focus on the essential message: this is an olive oil of Greek origin and carries all the qualities of this heritage. The different colors depicted on the “O” showcase the varieties of the product.
