Pine Lady Costume by Samin Sadat Mousavi

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DI: What is the main principle, idea and inspiration behind your design?

SSM : immortal pine natural beauty beside a young women who pretends not to know about disapearing her beauty by aging and use this evergreen plant to defend her against mortality.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

SSM : usage of natural material in costume and accessories to show the concert of natural beauty by the natural material in conceptual fashion photography

DI: What are your future plans for this award winning design?

SSM : im writing an artict " narration in fashion photography with an emphasis on branding strategy " which i love to research about it in an international serious fashion industry and make my article practical in big fashion agencies

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

SSM : shoot a conceptual fashion photography which doesnt getting serious in my country as an important part of advertising photography was my inspiration to design a costume based on this concept and capture it to show the matter of concept of fashion design and its advertising photography

DI: What made you design this particular type of work?

SSM : my intrest in conceptual fashion

DI: Where there any other designs and/or designers that helped the influence the design of your work?

SSM : yes i had an assist who helped me to install pine dress " Sadaf Mehrafza "

DI: What sets this design apart from other similar or resembling concepts?

SSM : we dont have serious conceptual fashion designers in iran for this reason we dont have professional conceptual fashion photographers in our country

DI: How did you come up with the name for this design? What does it mean?

SSM : i use the name of two charagters of my photo. a lady and pine

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

SSM : a make up artist 4 stage assistants a model

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

SSM : a simple research about pine tree history

DI: What are some of the challenges you faced during the design/realization of your concept?

SSM : the hardship of instaling a large number of pines into a dress

DI: How did you decide to submit your design to an international design competition?

SSM : by encouraging of my firend " Reza Zadfar "

DI: What did you learn or how did you improve yourself during the designing of this work?

SSM : a costume can be just design for a shoot to creat eternal picture and it can be useless in reality