We had the distinct pleasure to interview award winning designer Anton Shlyonkin about their original and creative Sweets and Candy design work. Anton Shlyonkin is an award-winning communication designer, that makes our world a better place with their original sweets and candy works.
Anton Shlyonkin ("AS") answered Design Interview ("DI") questions about their award-winning work 5 Principles Sweets and Candy. Interview questions prepared by Frank Scott.
AS : To make something simple yet interesting and relevant
AS : The main (technical) goal was to make this package easy to produce but not looking cheap
AS : This is a series, so we plan to expand it as a series some more
AS : There was about 5 variations of the initial design, but as we settled on one, everything else was pretty easy. So about a week for the first approved design. There also was a pretty harsh time limit, so the rest of the series we made in 5 days I think.
AS : This was a commissioned work and initial idea of the «social media quotes» belongs to our client
AS : It's produced by our client «Tasty help»
AS : This concept was born in conversation with a client
AS : My partner Anna was a co-author of this work. Our client was very helpful as well — for example, the initial design was silk printed in one colour, but the client asked as to do a full colour version and I think it works better overall
AS : Target audience for this product is quite general, as it was intended from the beginning. But mostly different kinds of users of the social media, I think.
AS : I can't remember anything quite like this, frankly speaking
AS : Well, client wanted to use social media quotes. We wanted to build them in a hand lettered typography style, so we made them pretty big and decided to limit their quantity to 5. And so, the name was born
AS : This is entirely vector based design, so we used primarily Adobe Illustrator for that
AS : Relevance
AS : Technically this design is quite simple, so where was no need for people with specialised skills. But our project manager Yulia helped a lot with production
AS : This design is easy to produce, assemble and also easy to recycle — that was our goal
AS : As the main idea was to make some relevant pop-cultural references, we did quite a lot of research in that regard, yes.
AS : To make it interesting but not confusing
AS : I got an invitation to do so after this design was published by some web sites, so I though — why not?
AS : This was a really great opportunity to improve teamwork with my partner Anna, this design is literally made with four hands
AS : We were having fun making this design and we are really glad people liked it in the end
