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DI: What is the main principle, idea and inspiration behind your design?

: To make something simple yet interesting and relevant

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: The main (technical) goal was to make this package easy to produce but not looking cheap

DI: What are your future plans for this award winning design?

: This is a series, so we plan to expand it as a series some more

DI: How long did it take you to design this particular concept?

: There was about 5 variations of the initial design, but as we settled on one, everything else was pretty easy. So about a week for the first approved design. There also was a pretty harsh time limit, so the rest of the series we made in 5 days I think.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: This was a commissioned work and initial idea of the «social media quotes» belongs to our client

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: It's produced by our client «Tasty help»

DI: What made you design this particular type of work?

: This concept was born in conversation with a client

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: My partner Anna was a co-author of this work. Our client was very helpful as well — for example, the initial design was silk printed in one colour, but the client asked as to do a full colour version and I think it works better overall

DI: Who is the target customer for his design?

: Target audience for this product is quite general, as it was intended from the beginning. But mostly different kinds of users of the social media, I think.

DI: What sets this design apart from other similar or resembling concepts?

: I can't remember anything quite like this, frankly speaking

DI: How did you come up with the name for this design? What does it mean?

: Well, client wanted to use social media quotes. We wanted to build them in a hand lettered typography style, so we made them pretty big and decided to limit their quantity to 5. And so, the name was born

DI: Which design tools did you use when you were working on this project?

: This is entirely vector based design, so we used primarily Adobe Illustrator for that

DI: What is the most unique aspect of your design?

: Relevance

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: Technically this design is quite simple, so where was no need for people with specialised skills. But our project manager Yulia helped a lot with production

DI: What is the role of technology in this particular design?

: This design is easy to produce, assemble and also easy to recycle — that was our goal

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: As the main idea was to make some relevant pop-cultural references, we did quite a lot of research in that regard, yes.

DI: What are some of the challenges you faced during the design/realization of your concept?

: To make it interesting but not confusing

DI: How did you decide to submit your design to an international design competition?

: I got an invitation to do so after this design was published by some web sites, so I though — why not?

DI: What did you learn or how did you improve yourself during the designing of this work?

: This was a really great opportunity to improve teamwork with my partner Anna, this design is literally made with four hands

DI: Any other things you would like to cover that have not been covered in these questions?

: We were having fun making this design and we are really glad people liked it in the end