We had the distinct pleasure to interview award winning designer Kristina Sviderskaite about their original and creative Fashion collection design work. Kristina Sviderskaite is an award-winning fashion designer, that makes our world a better place with their original fashion collection works.
Kristina Sviderskaite ("KS") answered Design Interview ("DI") questions about their award-winning work BlueBlackPurpleShine Fashion collection. Interview questions prepared by Frank Scott.
KS : Transformation is the main point of concept in this collection. It is all about different sides of personality. Every human being has it and these different sides appear in variant situations of life. All outfits of this collection are transformable and could be wearable in different ways. Blue - what is in deep human side. Black– person's dark side. Purple - the brightest things of human. Shine - society's expressions and masks. My inspiration comes from society, comunications, people's, differences, aspect of modern life such as fast changes.
KS : My main focus was transformation. I want to achieve that all transformation moments in clothes had their secret massage about fast cahnged situations in our life.
KS : I think this Award winning collection will find it's clients and all clothes could live their real life
KS : To design this concept took about 2 months
KS : I desided pursuit an inspiration and this is the main reason of this concept.
KS : My design is not produced or used by other compamy, and I intent to produce my work myself
KS : I think, all chosen materials, fabrics, colors and factures, details, constructions made my design thos type of work
KS : I think no, there are no impact from others work
KS : The customer sophisticated, modern, stylish woman, who aprecciate quality, interesting good design, uniqueness.
KS : I think this design has its unique idea, fabrics, also colors and factures and all these aspects are discovering concept.
KS : The name of collection - BlueBlackPurpleShine - is code. This is main colors or factures used in collection. Also every color have its mean. Blue - what is in deep human side. Black– person's dark side. Purple - the brightest things of human. Shine - society's expressions and masks.
KS : I used layout, drawing, sketching.
KS : I think the most unique aspect of my design is transformation - all clothes are wearable in different ways.
KS : I did main creative process of designing by myself. But I colloborate whith professional photographer Nerijus Kuzmickas, which helped me to vizualize photoshoot of collection. Also Make up artist Kristina Raulinaityte and models Urte Jasenkaite and Tekle Jasenkaite helped me with photoshoot.
KS : The main technology - sewing - just helped to realize the idea. Also The photoshoot helped to visualize all idea and present my design.
KS : No, I don't have any research in any way .
KS : I think the main challenge was to express the idea of colllection and how to visualize it in photpshoot.
KS : I published photos of this collection in platform Not Just A Label and was noticed by agent from A'Award team, I got a special offfer and conditions to participate in this competition.
KS : I learned how to conect all aspects of concept, how to choose the best option, how to vizualise all details of concept, how to present it to public.
