We had the distinct pleasure to interview award winning designer Caxton Chung about their original and creative Calendar design work. Caxton Chung is an award-winning communication designer, that makes our world a better place with their original calendar works.
Caxton Chung ("CC") answered Design Interview ("DI") questions about their award-winning work Techo Calendar. Interview questions prepared by Frank Scott.
CC : I want to design a calendar which can be used in different scenarios in a daily working routine. The inspiration comes from the folding electronic tablet case.
CC : I want the users of this design found it practical and use it all the time at work.
CC : I will further promote it within the firm.
CC : It took me around three weeks to create this concept.
CC : This is my job to create a corporate calendar every year. In recent years, some people think that desktop calendar does not carry much value as it is only placed on the desk, they would rather to use electronics calendar on the smartphone or computer.
CC : This is a design for the company I work for, I don't think I can see or lease the production rights.
CC : I am an in-house designer, designing a corporate calendar is one my jobs.
CC : I mainly worked on my own on this design.
CC : The clients of Nomura, which is the firm I am working for.
CC : This calendar carries more functions and is practical in different scenarios.
CC : I want to emphasize this calendar can act as a notebook as well, but naming it “Notebook” is not quite engaging. As Nomura was founded in Japan, I decided to call it “Techo” which means “Notebook” in Japanese.
CC : I mainly used Adobe Illustrator working on this design.
CC : The foldable structure is the distinctive feature of this design.
CC : I worked closely with the professional printer. At the beginning of the design process, they helped to create three rounds of prototype to makes sure the foldable structure is feasible. During the printing process, we worked closely to make sure the colours are accurate.
CC : It played an important role, especially the panels of the foldable structure have to be calculated and executed precisely.
CC : Not particularly in this design
CC : Definitely coming up with concept of the foldable structure and the execution of it.
CC : It was because this design received plenty of positive feedback within the firm that gave me a sense of success. In addition to the efforts I had put in this design for months, I would like to share this design with more people.
CC : Regarding the foldable structure, it took me three weeks to come up with the concept followed three rounds of prototype creation to ensure this foldable structure is feasible. As time was running short, I did have a thought to give up on this foldable structure and replace it with a typical desktop calendar stand. Luckily I did not let it happen. So I learn how to insist and keep going on with something that I believe in.
CC : I want this awarded calendar can show the values of corporate gifts, how they can bring a positive impact to a firm’s brand.
