We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: For this design, the principle sources of inspiration were the natural world as well as Persian culture and folklore. A swan is a highly appraised bird for Persians and a symbol of comfort, passion and luxury. This was the perfect representation for the company's activities and therefore the swan's natural curves were used in Sananoor Co.'s logo and corporate identity.
: We wanted to achieve creating a luxurious and eye-catching corporate identity for our client. It had to show a taste for classic symmetrical designs but also the curvature and weight of the shape needed to have a modern, almost architectural feel and look to it.
: Radiant Creatives have already started working on creating corporate identities for 3 other partner companies to Sananoor Co. Sananoor's corporate identity will be further refined and added upon as the corporate itself grows and needs further extension of its resources.
: it took around 3 weeks to conceptualize the raw shapes and sketches. another 2 weeks were put into perfecting the design and geometrically redesigning it.
: The entire conceptualization and design of the work was done by Radiant Creatives after receiving a preliminary brief from Sananoor Co. and some further meetings with the client.
: Yes. It is being used as Sananoor Co.'s corporate identity and trademark since 2016.
: At first, this was a simple logo commission from the client to us. However, after recognizing the potential of creating a more in-depth corporate identity for the brand, we had meetings with the management of Sananoor Co. in order to offer them prototypes to persuade them to have us create an entire corporate package instead of a single trademark design.
: For this particular design, no. But we have always been inspired and fascinated by the awesome creative minds in Adobe's community Behance.
: The target customer was Sananoor Co. who commissioned the work to Radiant Creatives.
: Our focus was not as much on creating a different design but to create a highly functional and luxurious feeling identity for our client with care in details and overall aesthetic design.
: The name Sananoor was already given to us by the client and we had no decision in selecting the name. Sananoor is consisted of two parts: Sana + noor, which in the Persian language respectively translate to "appraisal" and "light". These meanings were taken into consideration during the design of the client's trademark.
: Preliminary sketches were done on paper. A PC system was used for the more refined sketches and final renders. Main software: Corel Draw X7, Adobe Photoshop CC, Adobe Illustrator CC.
: Our goal was to create a highly luxurious identity with a subtle eastern aesthetic taste and we believe that's what we've achieved in this project.
: All work was done by the Radiant Creatives team.
: Aside from the early sketches, all the design and rendering was done inside a PC system and the resulting assets will surely be also used inside digital media.
: Yes. A brief pragmatic research was done based on the company's name, motivations as well as their field of activity. We also conducted a brief research on the nature and symbology of natural elements in Persian and eastern folklore.
: The main challenge was to persuade the client to go beyond a simple trademark and think on a more corporate level when it comes to defining a strong identity and personality for their company. A simple trademark just doesn't cut it anymore no matter how good it looks. It's the backbone of the corporate identity that matters.
: It has been our goal to start participating in international competitions and this year's A*Design awards wasn't the first one. Radiant Creatives has also won the bronze award from the Internation Visual Identity Awards (IVIA) based in London, UK. We decided to enter Sananoor into this year's awards because we feel it is one of our best works.
: It was a fulfilling project for us and helped us realize some of our strong points as well as weaknesses. This is of course true for most works but since this designed won such a prestigious award, it filled us with more energy to come up with something even better for next time.
