We had the distinct pleasure to interview award winning designer about their original and creative design work. is an award-winning creative designer, that makes our world a better place with their original works.
("") answered Design Interview ("DI") questions about their award-winning work . Interview questions prepared by Frank Scott.
: Bringing the classic and traditional look of a watch back to the market through targeting teenagers. This is achieved by using many colour combinations. The presented design is white leather strap with pure stainless steel watch. We either colour the strap and the watch, or just the strap, making the watch fun to wear and combine with other fashion gear.
: Bringing it onto the market.
: 6 months.
: Actually this was my first industrial design piece, and it was more an act of self-realisation. I was in fashion, I had my own fashion boutique, but I was not fulfilled, and I basically out of nothing decided to design a watch and realised that I'm pretty good at this.
: I'm still evaluating options.
: An act of intution.
: Teenagers, or people who want something simple, elegant yet fun to wear.
: Purity and colourfulness. These images don't show the coloured version, but in total I have 8 other colours.
: The goal I was so desperately after was to pass onto fellow ladies and gentlemen the feelings we all desire, the irreplacable feelings of confidence, love, sexiness and uniqueness. After roughly 50 hours of brainstorming, introspection, connecting and abstraction, I came up with two words that characterised exactly the products and feelings I would like to produce and evoke - the words slick and sexy. After splattering these two words onto a chalkboard, I started drawing some logotypes and I was pretty happy with the name slick&sexy, but after a while I felt this inner dissatisfaction and figured that something was missing. I eventually started realising its needless length and descriptive nature. I wanted an original and a suggestive brand name. It finally hit me, when I started shuffling these two names in reverse SLICK-SEXY, SEXY-SLICK. And finally SLIXY, a new word came out of it and I had what I wanted and could pursue my vision.
: Pen and paper. Photoshop.
: The simple rounded look with the slightly arced side.
: Yes, the manufacturer helped me with engineering.
: I usually conduct social research, so I think about the people using it, their needs and wants.
: I placed high emphasis on details and willingness to not stop until I produce something marketable. This was something my manufacturer was struggling with, as I never stopped improving it and they would have stopped long before I was done with. Either way, a product is never fully finished, as I had realised that a couple of years later I will have had a different perspective as my mind changes every day.
: I felt that this was a good experience and a chance to gain more insight into the world of design and see what the design world is like, as I'm new to industrial design.
: Dramatically.
