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DI: What is the main principle, idea and inspiration behind your design?

: combining the digital media with the physical objects (scale model) in a dynamic way

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: in this project we had about 9 different scenario's and some online and external data that . presenting this much data in a interesting way and having the full attention of audience was a pretty hard task. we should eliminate any kind of distraction .

DI: What are your future plans for this award winning design?

: this not a simple product. actually we see this work as a platform. the presentation possibilities are endless. from a single model to a very complicated connection between some models we can show a lot of data on a single platform. we have some new clients and they are very interested to have this platform . and now we are working on industrial presentation .

DI: How long did it take you to design this particular concept?

: all of the work was about to 5 month

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: this is the second version of a dynamic model for presenting the complex tasks done by shaparak. in the last model there was no interaction between audience and just some fixed scenarios . after succesfull lunch of the last model shaparak co placed order for this model. an interactive and online model.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: this is a platform that we build and customize for different needs of clients.

DI: What made you design this particular type of work?

: in presentation we believe in transferring the most information to audience in the less time . because of the complexity of each scenario a single animation or program or physical model was not enough. we had to combine this mediums to achieve a complete experience.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

: mostafa arvand is one the best designer i ever met . he designed some parts of this project. in mehregan tarh we are very eager to work with the best. we have a very good design team and we are working closely with some of the best Architects and designers in country.

DI: Who is the target customer for his design?

: the possibilities are endless. industrial plants,financial and banking systems and every organization with complex procedure who wants to show it in an amazing way is a potential customer of this design.

DI: How did you come up with the name for this design? What does it mean?

: SHAPARAK is the name of the client company and its the acronym of SHAbkeye Electroniki PARdakht Kart .(in Farsi E and A are similiar in writing somtimes) and it means butterfly in Farsi. actually its one the coolest acronyms i ever seen in iranian companies.

DI: Which design tools did you use when you were working on this project?

: we done a lot of sketches and software's such as : Adobe photoshop,illustrator,After effect, cinema 4d,unity,solid work,keyshot,autocad and corel draw

DI: What is the most unique aspect of your design?

: being interactive and updating from online data and visualizing the data in real time .

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: mehregan tarh design team members: Mohammad Bagher Farzam, Creative Director Adel Farzam,model maker Tina Yaraghi ,model maker Ali Salem, Programmer Erfan Soltani, Graphic Designer Amirhesam Mirsadeghi, Animator Hadis Rashvand, Photographer Mostafa Arvand, Product Designer negar radfar, Graphic designer Ali Farzam,animator ania foladi, designer Hadis Rashvand , Photographer and we are very grateful of shaparak co supervision team . it was an amazing and cooperative team Mohsen ghaderi CEO of shaparak co who believed in our young team Siamak Azadi who had a great vision about the final product Hasan Sahrapour the ،technical vice-chancellor of shaparak without them and theirs excellent support this was impossible to do.

DI: What is the role of technology in this particular design?

: we used new technology in any aspect of this work. we used more than 10 different software's and laser cutting,cnc mailing,3d printing ...

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

: one of main goals of this product is visualizing data from online databases in real time.

DI: What are some of the challenges you faced during the design/realization of your concept?

: visualizing this much data and put it in order was not an easy task and because of the lake of some technical machines in iran we had a very hard time and lots of compromise and editing to make it possible.

DI: How did you decide to submit your design to an international design competition?

: we know it is a amazing product and we want to show it somehow.

DI: What did you learn or how did you improve yourself during the designing of this work?

: we have a slogan in our company : We will either find a way, or make one and we actually believe in this words. we always in peruse of new solution's . it was a very complex team work and it was a reason our team get very closer together.

DI: Any other things you would like to cover that have not been covered in these questions?

: and we are very grateful of shaparak co supervision team . it was an amazing and cooperative team Mohsen ghaderi CEO of shaparak co who believed in our young team Siamak Azadi who had a great vision about the final product Hasan Sahrapour the ،technical vice-chancellor of shaparak without them and theirs excellent support this was impossible to do.